PLG was the backbone of some of the fastest-growing companies in history.
Slack grew by making team invites frictionless. Dropbox gave you free storage for every referral. Zoom let you host 40-minute meetings without a credit card. Those models worked because reducing friction was enough.
I ve discovered a lot of useful products through Product Hunt over time.
Funny thing is, some of them I found way back, but only recently started using when the right use case clicked. I kept bookmarking them. And that s when their real value showed up.
A few years ago, getting a VC check was the ultimate shortcut. The fastest way to scale. The signal that you'd "made it." But with AI is a little bit different.
Global VC funding declined 30% in Q1 2024. One of the lowest quarters since 2018. And bootstrapped startups are quietly catching up. Recent data shows bootstrapped businesses are growing as fast as VC-backed startups, while spending only about one-quarter as much on customer acquisition.