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Marketing at AI Startup
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•8mo ago
What’s one metric you secretly ignore in your marketing?
•8mo ago
Most social tools feel like they were built for someone else.
My friend and I were running into the same brick wall over and over again: we'd attempt a tool, be excited for about 10 minutes and then it'd be like it was built for another team, another workflow, or honestly, another era.
Some were clunky. Some were too complicated. None of them worked how we needed.
So we set out to build Loopify, something we'd actually want to use ourselves:
Quick. Efficient. Simple. Doesn't get you thinking you require a training program just to book a TikTok.
We are looking for as much user feedback as possible. Talking with teams, individual creators, small brands, anyone who's had to fight through tools just to keep up online.
If that sounds like you, I'd love to hear:
What's your biggest friction point with current tools?
What's one teeny feature you'd love to have but never see?
Or just something you dislike doing that could be simpler?
Seriously appreciate any ideas you pitch our way.
•8mo ago
Products that began as "toys" but became essential business tools
Remember when products designed for consumers unexpectedly revolutionized how businesses operate? For example, Discord started as a chat app for gamers but is now essential for remote teams.
Its journey from gaming-focused platform to business tool is fascinating:
Originally built for gamers needing low-latency communication
Features like server organization, voice channels, and role permissions were perfect for gaming
Discord thrived during the pandemic as businesses discovered its community-building strengths worked brilliantly for remote collaboration
Now powers everything from customer communities to virtual events