Xuefei Mei

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

Throughout the years in marketing, I ve witnessed many different approaches to how people use social media to sell a product (or themselves).

It always depends on the final customer; I can clearly see that companies usually bet on a few things:

their personal brand (often LinkedIn and X, e.g. Levelsio and Marc Lou for B2B, or Instagram in the case of influencers and their products)
purely paid ads (across Meta e.g. minimalist phone, where there is almost no organic content)
community-driven growth (Discord, Reddit, Facebook groups, Slack communities, etc.)

For more than 3 years, I ve always been getting that one request in my DMs: Will you hunt us?

And I think it s great that founders realise launching on Product Hunt can bring publicity.