It feels like almost everyone is using ChatGPT, Claude, or some other AI to create content now.

And the result?

Creating content in 2025 is super typical. Being a content creator as a founder isn t optional anymore, it s almost a requirement if you want to grow your business and brand. But you have to be consistent. And some people prepare content in advance or post in the moment.

I see both styles all the time.

Not the sexy stuff like phones or VR headsets I m talking about the boring but essential things we use daily:

Outlets

Shower handles

Light switches

I ll go first: Posting my side project before I felt ready. It led to unexpected feedback, support and paying users.

Curious what small moves made a big difference for you

We just launched our new Agent Builder that enables you to build any agent through natural conversation.

Now all you need to do is describe the agent you want and our powerful AI will build it for you.

Big CTAs. Landing pages shouting Sign up now. Everything optimized to convert not to connect.

That era feels over. Or at least, fading fast.

We re now in a strange but exciting new phase , where people don t just want a tool. They want a feeling. They want a story. They want to know why this product exists, who made it, and how it fits into their weird little corner of the internet.

I call this the Post-Hype Era of Marketing.

I read in TechCrunch today that Perplexity is trying to dominate the Indian market, which could potentially increase the number of users (and thus compete with OpenAI).

Perplexity is trying to attract more users by offering a free 12-month Perplexity Pro subscription normally worth $200 to all 360 million Airtel subscribers. (That is the cost for them.)

We ve talked a lot about the pain points in video creation, but what about the parts you actually enjoy?

Is it scripting? Storyboarding? Editing? That final moment when everything just clicks?

Curious to hear what parts of the process make it worth the effort for you. Drop your favorite bit below would love to see what others vibe with too.

I ve been building a smart home product that s meant to quietly improve people s lives without adding complexity, which got me thinking

What s one simple product (physical or digital) that genuinely made your daily life easier, better, or just a bit more enjoyable?

Maybe it s a tool that automates something boring.

Maybe this post will help makers understand how much people are willing to spend, what products are useful to them, and what the main motive for buying is.

I personally try to keep track of how much and what I spend. Before I invest in something, I consider:

• what will be the return on it (i.e. whether I will earn something by buying/investing in a product),

• whether it will be profitable for me in the long term,

• whether it will save me time.

Heya! Our startup specializes in business context engineering, so your ChatGPT, Claude, or Gemini finally understands your business, strategy, brand voice, and more. We will launch major updates on July 24th, so I'm looking for hunters who are passionate about context engineering and making AI actually understand you before building extensive agents.

Sounds interesting? Drop a comment

I can safely say that the video is one of the most important things on launch day.

Sometimes even more important than your images.

We all have that one tool - the unsung hero quietly doing its job and saving you hours every single week.

For me (no surprise ), it s @Clueso

I can safely say that Product Hunt is the first platform where I managed to achieve a relatively large number of followers as a person.

(It wasn't the plan, because the plan was to focus on the Slovak community on Instagram, and I'm honestly glad it didn't work out.)... Anyway...

A few days ago, I asked several people for a video testimonial.

Many of them:

were shy about appearing on camera

MIT just dropped a fascinating (and slightly scary) study.

They had participants write SAT-style essays using:

1. ChatGPT

2. Google

3. Just their brains

What happened?

I'm seeing more products launch on Product Hunt that require payment to actually use any features. No free trial, no freemium tier, just a download that leads straight to a paywall.

Part of me thinks this makes sense. If your product has real value, why give it away? People on Product Hunt understand they're looking at premium tools. Plus offering free access can attract users who will never pay anyway.

But I also see the argument for temporary free access during launch. Product Hunt users want to actually try what they're upvoting. How can they give meaningful feedback or become advocates if they hit a paywall immediately?