Before designing a single screen, we dove deep into competitor analysis. Here's why this matters:
Steve Jobs once said: "A lot of times, people don't know what they want until you show it to them." But showing them the RIGHT thing requires understanding what's already out there.
Building authentic caddie voices has been one of our biggest technical challenges. Here's what we've been working on this week:
Voice Quality Breakthrough
We recorded our legendary caddies using varied scripts and emotional tones. The result? AI speech that actually sounds like Steve Williams giving you advice, not a robot reading a manual.
Wanted to share something we discovered during testing that completely changed our approach.
Traditional golf apps assume everyone plays like a scratch golfer. The "ideal line" is always straight down the fairway - which works great if you're Tiger Woods, but not so much for the rest of us.
During our on-course testing, we kept seeing players get advice that made zero sense for their actual game. A 20-handicapper being told to aim at a pin tucked behind a bunker? That's not strategy, that's wishful thinking.
