Two things happened at the same time recently, and most brands have only noticed one of them.
First, the scale of AI agents BrightEdge data shows AI agent requests reached 88% of human organic search activity and are projected to surpass human-driven search by the end of 2026 . As Jim Yu, CEO of BrightEdge, put it: "If you block or fail to optimize for these agents, you're not blocking bots you're blocking customers" .
Second, the market is hiring for a new role Writesonic has an open position for a "GEO Strategist Enterprise AI Search Consultant." CSP Agency is hiring an "SEO & GEO Strategist" with a "human-first, AI-enhanced approach to organic growth."