Archanaa

Archanaa

Product marketer at Zoho Tables
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About

I'm a fiction writer who became a product marketer by chance. Now, I'm a SaaS enthusiast who's always on the lookout for new products in the market and cool features to ship.

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Forums

p/prodshortAmrani Yasser•

6h ago

Is every product suddenly becoming an “AI agent”?

I was reading this recent @OpenAI article about Gartner naming OpenAI a Leader in enterprise AI coding agents: https://openai.com/index/gartner....

"Software development is becoming more agentic." This is a good summary of what is happening right now. We are moving from AI that helps you write faster, to AI that can take over tasks (actions, use tools, make changes, run tests, and bring the work back for human review). That is a very different behavior.
The article gives Cisco as an example. They used Codex for a big part of their AI Defense platform and reduced delivery time from several quarters to a few weeks.

Nika•

1mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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