Adam Idress

Six months ago, our team was obsessed with making Murror's AI more intelligent. Better pattern recognition, deeper emotional analysis, more insightful reflections. Every sprint, we'd ship something that made the AI sound smarter.

And our users started disengaging.

"Data portability doesn't make money."

I heard this for years - from market leaders, from VCs, from people I respected.

"This is a regulatory problem, not a technical one." "This is a feature, not a product." "People don't pay for idealistic things."

<<Back story>>
In 2019, my team and I went deep into Self-Sovereign Identity: wrote research papers, ran experiments, and found ourselves at the intersection of data, identity, and web3. Right at that intersection lay data portability and sovereignty: the ability to own your data and take it anywhere on the internet.