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Product Innovation For Startups

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minimalist phone: reduce your screentime

How do you decide which product idea to build – and which one to kill?

A lot of makers come out with bold claims about their idea: THE NEXT BIG THING.

In most cases, surprisingly, it s not even the next small thing. People simply don t notice it.

44 comments•306 views

8d ago

Pretty Prompt

Pretty Prompt x Hubspot: Learnings from a weekend hack to 18k users

I was doubting myself about whether I should post this. It's hard to share your real story in front of thousands of people and not be critical about it. But it s out !

All the slides from the HubSpot x Pretty Prompt event - Preview here

Feels a bit cringe. But you do what you have to do to grow your company, and maybe these learnings help other builders scale their products as we did.

10 comments•127 views

5mo ago

LaunchPedia

9 Things I realized while making $5,000 from my startup 🤯Hey Makers, Nithin and I started LaunchPedia on Jan 8th 2023 and it's been an year of roller coaster ride From literally making no money in the first 6 months and coming close to shutting down, to making $5000 from our digital products in the last 4 months. Here are the 9 lessons I learned from our journey: It's not wrong to pivot. It's better than giving up. Build multiple small bets, until you know what works Plan monetization whenever you're building a new product Build products that make money, especially when your savings are on line Don't overlook email marketing. Collect email addresses, build funnels and setup email sequences from day 1 Don t delay your launch. Ship fast, validate the idea, get feedback, and iterate. Leverage side project marketing. Build free tools and directory sites to increase your distribution and upsell your paid products. Validate the idea using short term distribution strategies. Ex: PH launch, listing on directories, & Ads. You don't need to build fancy products, you can also build info products as long as it is helping people.

23 comments•67 views

2yr ago

You have identified a need, how do you get your first 100 paying customers?Most first time founders will go about coding an MVP and designing flashy LPs, launch and see no one coming to use their tool So here is my advice: First how well do you know that need? Have you spoken with at least 10 of them? Have you asked those customers to pay your software based on your clickable prototype (Figma is your friend here)? Asking for money on a prototype helps settle the debate and we go from that's a great idea to well I wouldn't actually pay for that because of X. So talk to customers and get them to buy before coding anything. You would be amazed at how far you can take a customer down the buying process without having anything that works. When you have validated that customers are actually going to pay for your software you know how to convince them and write a proper LP to sell your product. Make your LP pain focus not feature focus and avoid overwhelming users with too much information! At this point, no ads required yet only things that don't scale. You can start reaching out to your customers with personalized soft sales pitch by email, Linkedin and Twitter. There you can identify your one channel where you're going to build your go to market strategy. This will help you better qualify your ICP and refine your sales pitch.