From @jordannovet's VB article:
Real Life is “fully funded” by Snapchat, a spokesperson told VentureBeat in an email but declined to comment further.
It's unclear how involved Snapchat is in the project, but this could be the company's first expansion (and diversification) beyond the Snapchat app itself similar to Facebook's app constellation strategy.
Report
@rrhoover From paragraph 6: "Snapchat is now funding Real Life, and we have editorial independence as well."
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I believe it's a logically smart thing for Snapchat to do at this time. It would be a significant digital asset of course. Capable of producing advertising revenue also perhaps? It will be interesting to see how it plays out in their valuation.
This should be great. I've always wanted more curated video content from events and news stories. Content from the participants and attendees, not just reporters. Great idea.
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Raycast
nēdl (as in, 'the haystack')
ProdPad
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