Hi all, I'm Ruta, co-founder of Wisry. We go live on Product Hunt this Friday (Sep 11, 12:01 AM PT).
Quick version of what we built: you give Wisry your store URL, and AI agents scan the Meta and TikTok ad libraries for the ads already winning in your market, rebuild them as static and video ads in your brand, and launch them to Meta, TikTok and Google. Research to live campaign in minutes, not weeks.
Before Friday I'd love to hear from anyone who runs ecommerce ads: what's the part of the creative process that still costs you the most time or money? Briefing, waiting on creators, testing hooks, rebuilding after an ad fatigues?
Hey Product Hunt 👋
I’m a co-founder of Wisry. I spent years on the other side of this problem, watching good ecommerce teams burn budget guessing at ad creative and eventually got annoyed enough to build the thing that fixes it.
The problem
Every ecommerce team runs the same loop: brief a creative, wait a week, launch the ad, watch it flop. Rework the hook, relaunch, burn more budget. By the time something finally sticks, the trend has moved on.
What kept bugging me is that the winning ad usually already exists. It’s running in your market right now, and a competitor is paying to prove it works. That’s a research problem, not a creativity problem, but everyone keeps solving it with more creativity.
⚡ What we built
Wisry is an autonomous execution layer for paid ads. You give it your store, and its AI agents run what we call a Campaign Run:
- Competitor Intel: reverse-engineers the ads already winning in your market
- Research-based angles: hooks and messages, each with the evidence behind it
- Static and video ads: cloned from what works, rebuilt in your brand
- Ship: launched to Meta, TikTok and Google, optimized for ROAS
The part that matters: the agents don’t just draft. They decide, build, and launch. You approve - they ship.
🎯 Who it’s for
DTC and ecommerce brands, and the growth/performance marketers who own ROAS.
▶️ See it work
We're brand new, so don't take my word for it. The 60-second walkthrough opens on a finished cloned ad, so you can judge the output before you judge us: https://youtu.be/OZn2Z7KxX3E?si=...
Or click through it yourself: (1) https://demo.storylane.com/share... (2) https://demo.storylane.com/share...
💸Pricing
One plan, currently $99/month, cancel anytime. If you’d rather test before committing, you pick a trial window upfront 2, 4, or 8 weeks at 35%, 50% or 55% off, and it goes back to $99/month after. → TRY NOW
🙏 What I'm hoping for today
Honest feedback, not upvotes. If you run ecommerce ads, tell me where this would break for your niche, or the one thing that would make it a no-brainer for your stack. That's the input that shapes what we build next.
The whole team is in the thread today, @alireza_ghods1 @kazzv @m_mahini, our engineering, product, and growth leads, so throw us the hard questions.
I’m here all day. You can also reach me at ruta@wisry.ai.
And a huge thanks to @jonnotie for hunting us, and to the Product Hunt team and community for having us. 👇
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This could expand to other platforms (Pinterest, YouTube, X, Reddit etc.) and can imagine a huge library users can benefit from. Definitely would make the product more competitive. Love the idea!
Buffup.AI
cloning winning ads works great for top of funnel testing but my biggest concern is ending up with creatives that look identical to every other dropshipping brand in my niche.
@sansa_grey Fair concern, and honestly the reason we built it the way we did.
Wisry doesn't copy the visuals. It reads the structure of the ad that's working: the hook, the pacing, where the proof lands, how it closes. Then it rebuilds that around your product, your footage or avatar, your palette, your script. Two brands cloning the same source ad end up with two different ads that share a skeleton.
The other thing is the research citation. You see which ads it drew from, so if everyone in your niche is running the same format, you can pick a different source, or have it fan out hook variants instead.
Where I'd agree with you: if your product and offer are the same as every other dropshipper's, no creative tool fixes that. What ad are you running now? Happy to run one through and show you what comes out.
The part that scans both Meta and TikTok libraries is interesting. Having that research happen automatically could save marketers a lot of time.
@filxa_adam Thanks! That's the part people underrate the most. The research is usually the slow, boring bit that gets skipped, so the creative ends up being a guess. Having the agents do it first, and show what they found, changes what you brief.