Setapp — Grow, and monetize your app with unified AI gateway
Grow, and monetize your app with unified AI gateway
Promoted
Maker
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What inspired us to build Wisheria? At a human level, it came from something simple: People have needs and desires they don’t always feel comfortable expressing.
We celebrate publicly. We post achievements publicly. But when it comes to asking for help — even small help — there’s hesitation.
Birthdays happen. Life milestones happen. Unexpected situations happen.
Yet the default options today are either: - Send a link to a product. - Hope someone guesses what you want. - Or use a heavy crowdfunding platform that feels dramatic or transactional.
There’s a gap between celebration and crowdfunding. That gap is where Wisheria lives.
We wanted to create a structured, safe, intentional way for people to say: “This is something I want.” “If you’d like to help, here’s how.”
Without pressure. Without embarrassment. Without chaos.
What problem were we trying to solve? There are really three core problems:
1. The Guesswork Problem Gift-giving is inefficient. People don’t know what to buy. Receivers get things they don’t want. Money is wasted.
Wisheria removes guesswork by letting people define exactly what matters to them.
2. The Awkward Ask Problem Asking for financial help feels uncomfortable. Crowdfunding feels extreme. Social media feels performative.
We wanted to normalize small, community-supported fulfillment.
Not emergencies. Not charity. Not viral campaigns.
Just structured generosity.
3. The Fragmented Experience Problem Today you need: - A wishlist app - A payment app - A messaging app - A spreadsheet to track contributions
Wisheria unifies that into one experience: Create → Share → Contribute → Track → Withdraw.
That simplicity is intentional.
How did our approach evolve during the launch?
Initially, we considered Wisheria to be closer to crowdfunding. However, we soon realized that if it feels like fundraising, people tend to resist it.
So we reframed.
We shifted from: “Raise money for something.”
To: “Share your wishes intentionally.”
That changed everything.
Product Evolution - We simplified the language. - We removed urgency-heavy cues. - We focused on calm, trust-driven UX. - We made wallet logic transparent. - We allowed currency flexibility. - We avoided aggressive gamification.
Even the visuals evolved — softer, more intimate, more human.
Strategic Evolution At first, we thought scale. Then we realized: trust first.
So we narrowed our focus to: - Early adopters - Controlled growth - Foundational SEO - Clean governance - Strong co-founder alignment
Because a social product built without trust collapses.
The Bigger Vision: Wisheria isn’t about transactions.
It’s about permission. Permission to: - Want something. - Share it clearly. - Let others participate. - Experience generosity in a structured way.
That’s the category we’re building: Community-powered fulfillment.
What inspired us to build Wisheria?
At a human level, it came from something simple:
People have needs and desires they don’t always feel comfortable expressing.
We celebrate publicly.
We post achievements publicly.
But when it comes to asking for help — even small help — there’s hesitation.
Birthdays happen.
Life milestones happen.
Unexpected situations happen.
Yet the default options today are either:
- Send a link to a product.
- Hope someone guesses what you want.
- Or use a heavy crowdfunding platform that feels dramatic or transactional.
There’s a gap between celebration and crowdfunding.
That gap is where Wisheria lives.
We wanted to create a structured, safe, intentional way for people to say:
“This is something I want.”
“If you’d like to help, here’s how.”
Without pressure. Without embarrassment. Without chaos.
What problem were we trying to solve?
There are really three core problems:
1. The Guesswork Problem
Gift-giving is inefficient.
People don’t know what to buy.
Receivers get things they don’t want.
Money is wasted.
Wisheria removes guesswork by letting people define exactly what matters to them.
2. The Awkward Ask Problem
Asking for financial help feels uncomfortable.
Crowdfunding feels extreme.
Social media feels performative.
We wanted to normalize small, community-supported fulfillment.
Not emergencies.
Not charity.
Not viral campaigns.
Just structured generosity.
3. The Fragmented Experience Problem
Today you need:
- A wishlist app
- A payment app
- A messaging app
- A spreadsheet to track contributions
Wisheria unifies that into one experience:
Create → Share → Contribute → Track → Withdraw.
That simplicity is intentional.
How did our approach evolve during the launch?
Initially, we considered Wisheria to be closer to crowdfunding. However, we soon realized that if it feels like fundraising, people tend to resist it.
So we reframed.
We shifted from:
“Raise money for something.”
To:
“Share your wishes intentionally.”
That changed everything.
Product Evolution
- We simplified the language.
- We removed urgency-heavy cues.
- We focused on calm, trust-driven UX.
- We made wallet logic transparent.
- We allowed currency flexibility.
- We avoided aggressive gamification.
Even the visuals evolved — softer, more intimate, more human.
Strategic Evolution
At first, we thought scale.
Then we realized: trust first.
So we narrowed our focus to:
- Early adopters
- Controlled growth
- Foundational SEO
- Clean governance
- Strong co-founder alignment
Because a social product built without trust collapses.
The Bigger Vision:
Wisheria isn’t about transactions.
It’s about permission. Permission to:
- Want something.
- Share it clearly.
- Let others participate.
- Experience generosity in a structured way.
That’s the category we’re building:
Community-powered fulfillment.