Most Apple Search Ads setups hide which keywords lose money. Wily creates one campaign per keyword, so you see individual spend, revenue, and ROAS. → Bulk-create isolated campaigns from a keyword list → RevenueCat shows per-keyword subscription revenue → Stop-loss flags losers before they drain budget → Orchestrator manages bids automatically on your rules → Kill losers, scale winners, adjust biding
Hey Product Hunt! 👋
I'm Redouan, an indie iOS developer. I run several apps and spend real money on Apple Search Ads every month.
Here's what frustrated me: I was spending $2,000+/month on ASA but couldn't tell which keywords were making money. Apple shows installs — but installs aren't revenue. A keyword with cheap installs can still lose money if nobody subscribes.
The fix turned out to be dead simple: run each keyword as its own campaign, connect RevenueCat for revenue data, and measure ROAS per keyword individually.
The results were brutal. 126 keywords tested. 118 paused. 93% of what I was spending was wasted.
But building the campaigns manually was painful — each keyword needs its own campaign, ad group, bid, and budget. Hours of clicking for 50+ keywords.
So I built Wily App to automate it:
→ Paste keywords, bulk-create isolated campaigns
→ RevenueCat shows per-keyword revenue automatically
→ Stop-loss catches losers before they drain your budget
→ Orchestrator manages bids/budgets on your rules
The best discovery: a misspelling keyword on my keyword campaigns was my 2nd best keyword. $64 in revenue, zero competition. You only find these when each keyword is measured alone.
I'd love feedback from anyone running Apple Search Ads. The free tier available, and it is enough to test the strategy on your own app.
Try it: https://appwily.com
See a demo: https://appwily.com/demo
Read the strategy: https://appwily.com/blog/1-campa...
Happy to answer any questions about the strategy or the tool! 🙏
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