WeAre

Back in 2004, I began my journey in the recruitment industry, dedicating the first 12 years of my career to helping large companies and established brands find the right talent. It was a world of structured processes, recognizable brands, and steady demand. I was thriving in this space, mastering the art of matching the perfect candidate to the perfect role. But in 2016, something unexpected happened. I accidentally found myself working with a few startups. This was a whole new game—a different ballpark altogether. Recruiting for startups was nothing like hiring for large companies. It wasn’t just about filling positions; it was about selling a vision, a dream, and a future that was yet to be written. I quickly realized that to attract the right talent to these emerging companies, I had to put on my creative hat. I needed to become a storyteller, crafting compelling narratives that would resonate with prospective job seekers. However, my team was struggling. They were excellent recruiters but telling the startup story was not something that came naturally to everyone. That’s when the idea struck me. What if I could simplify the process? I started creating small presentation decks that my recruiters could use to sell these startup opportunities. These decks were designed to capture the essence of each startup—their mission, culture, and the exciting challenges ahead. And guess what? It worked. We began to see a significant positive shift in our recruitment efforts. What started as a simple deck to assist my team has evolved into what you’re about to experience today—WeAre, a storytelling platform for startups, presented as a career site. The beauty of WeAre lies in its simplicity. You don’t need to rely on designers, your marketing team, or your tech team to get your career site up and running. We’ve made it effortless for startups to showcase their stories and attract the right talent. Welcome to the new world of work!