Happy Tuesday everyone.
I hope you're having a crispy morning.
I'm Pete - one of 4 makers of Waffle. Waffle is a social network just for you & your best friends.
Social Media is broken and mainly shows you entertainment & ads.
The current landscape is all about doomscrolling & finding yourself spending too much time looking at stuff you don't really care about.
Just so that you occasionally look at an ad or buy a product you didn't need.
I wanted to change that.
So I chatted to my friends Verena, Tosh & David and got to work.
As a team of 4 we shipped many products in the past couple of months & stumbled upon a social media trend called 'Wednesday Waffle'.
'Wednesday Waffle' is a group of friends sending each other updates every Wednesday.
I loved the idea, but I couldn't find any platform that allowed me & my friends to do just that.
There is simply no social network or messaging app free of distractions like news, businesses, ads or people dancing.
Is there?
So 4 weeks ago we decided to build our own. Let me introduce you to Waffle.
Waffle lets you share short & crispy voice notes with your closest friends. You can add a picture for context, and start a conversation with your besties.
Who would you share a waffle with?
Invite them and waffle on...
Pete
findable.