Launching today
throxy
Cold calls in your prospect's language. Pipeline delivered.
86 followers
Cold calls in your prospect's language. Pipeline delivered.
86 followers
throxy is Y Combinator's first AI native sales agency, booking qualified sales meetings for B2B companies selling into industries where generic outreach fails: manufacturing, logistics, construction. We build lists using proprietary tech, then our sales reps call your buyers. New this month: calls routed to an SDR who speaks the lead's language, so a plant manager in Lyon hears French + a buyer in Munich hears German. You pay for meetings you accept that actually happen. [All SDRs are humans]
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Framer AI AgentsDesign and publish professional sites with AI
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This makes a lot of sense. Picking up an unexpected call is one thing, having to switch to English on the spot is another. Nice to see the focus on making the conversation better, rather than just making more calls.
@youssef_majdalani call quality is the #1 lever for improved results when you're operating at the scale we are! appreciate the kind words youssef. how do you usually answer cold calls?
@pablo_jimenez_de_parga I’m usually a bit sceptical at first, but when someone speaks French or Arabic, I feel more at ease. The conversation flows more naturally and feels less like a sales pitch, which makes me more open to hearing them out.
@youssef_majdalani yep we have seen a similar uplift since we started testing and looking at the data. there are some countries where it is more impactful than others (germany and france would be two of those) but in general it is a better play, just harder to execute at scale. but not impossible :)
@pablo_jimenez_de_parga Yeah I can imagine keeping that personal touch gets tricky at scale. Cool to hear you’re seeing it in the data too.
The product vocabulary matters as much as the language here. A call to a factory manager needs to sound like the rep understands their work, even after the opening line.
@oleksii_sekundant we work with a lot of software companies who sell into traditional industries like manufacturing, logistics, healthcare and construction. they know the lingo and then our in call coaching supports them throughout the call :)