The Language of Content Strategy: 52 content strategy terms defined by 52 content experts

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. Co-produced by Scott Abel and Rahel Anne Bailie, and with over fifty contributors, all known for their depth of knowledge, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies within the broad area of content strategy. There is a recognition that content strategy is about the care and delivery of content at all points in its lifecycle, from its planning and creation right through to its sunsetting, and all stages in between. This book also recognizes that content gets delivered in many markets, in many languages, and to many devices. This book, and its companion website and terminology card deck, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breath of the profession. The Language of Content Strategy is part of The Content Wrangler Series of Content Strategy books from XML Press.