I am loving the idea of this site... have been enjoying browsing through the articles today. I ended up watching their intro video and something was said during it that really reasonated:
"It worked because most content floating around our Facebook page was a horrible mix of shitty clickbait listicles on Buzzfeed or Upworthy, or just completely shallow and meaningless artilces that treat their readers like a bunch of morons"
It's like somebody drilled a hole into my brain, put a straw in and sucked out my thoughts. I couldn't agree more.
For example, let's look at the latest tweeted (at time of writing) article from Entrepreneur.com:
4 Steps to Pick Yourself Up From a Tough Situation
1. Go through an emotional detox.
2. Write down the facts.
3. Write down the lessons you learned.
4. Create a plan based on facts.
Each point features about a paragraph of inane, condescending advice that's really not helpful, with a couple of them linking to other articles you can read. And it's not just entrepreneur.com doing this. At every level of the blogosphere, writers are producing content like this.
Kudos to you guys for producing real content in an Internet era that's swamped by pageview journalism. The revolution has begun!
@rossdcurrie Yeah man, it's freakin crazy. I actually think some of Business Insider's stuff isn't bad, but Inc, Forbes, and Entrepreneur are the worst. It feels like it's mostly made up of people who are awful writers but wanna brag that they are a contributor to those sites. It kills me on the inside.
@thesamparr If you haven't already, check out Trust Me I'm Lying by @RyanHoliday - it really puts that whole journalism model into perspective. I'm also loving Content Machine by @DanNorris because I think he touches on the idea of creating content that really matters... But yeah, I think the end of clickbait and pageview journalism is on the horizon (but we're going to have to make it happen).
Hey Sam, discovered you guys through Hustle Con. Really interesting to read your aspirations to become the media company for younger entrepreneurs. Was that the goal from Day 1? Or a more recent pivot?
@sapphli Hey hey - I think I had two personal goals from day one: to put on concerts and to finance cool music, art, and film. To me, conferences are close to concerts, which is why I wanted to do it, and media is a no brainer next step.
As a company, our goal is to positively impact 100's of millions of people each mouth. A media company seems like the obvious way to do that. Plus, it's fun as hell.
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