Nobody owns food as a social behavior. Until now. Tasteit is the Food Social Network. A dish is your entry point - discover it, see who loves it, turn that into a real meal together. Just food as the most natural reason to meet.
Hey Product Hunt - Giorgi here, founder of Tasteit.
This one is personal.
I grew up in Tbilisi, Georgia - a city where every important moment in life happens around a table. Business deals, friendships, love stories - all of it starts with food. I never understood why there was no platform built around that.
Every social network we use today was built around something else - photos, status updates, professional profiles. Food, the most frequent social behavior in human life, never got its own home.
So we built it.
Tasteit is the Food Social Network. A dish is your entry point. You discover it, see who loves it, and turn that into a real meal together. No awkward intros. No profiles to fill out. Just food as the most natural reason to meet someone.
We started in Tbilisi. Then Berlin. Then New York. People in 70+ countries found us without us looking for them.
Today we're launching here as part of The Pitch by Deel global competition - and it means a lot to us.
Really grateful to everyone who's supported this from the beginning. And excited to finally share it with this community.
Tasteit overlaps with restaurant-tracking/social discovery products like Beli (taste graph + recommendations) and with classic review platforms. What’s your wedge that gets people to open Tasteit *before* Google Maps/Instagram/Yelp—and what “hook” keeps them coming back weekly once the novelty wears off?
@curiouskitty Great question. Beli and Yelp answer “where should I eat?” Tasteit answers “who should I eat with?” - that’s a fundamentally different job to be done.
The wedge is the Dine. You don’t open Tasteit to find a restaurant - you open it because someone invited you to a meal, or because you want to find someone to eat with tonight. That’s a social trigger, not a search trigger.
The weekly hook is the same reason you open WhatsApp - people. Active Dines, people who liked the same dish, a friend who posted what they’re eating. The food graph makes every interaction social, not transactional.
Google Maps finds places. Tasteit finds people. The retention mechanic is human connection, which doesn’t have a novelty expiration date.
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Interesting concept. How are you turning that initial interest in a dish into people actually meeting up in real life?
@becky_gaskell Every dish is a social tiger; you have the option to choose people who liked the same dish and plan a dine-out with them. We also have a dine mode, where people plan what to eat, where, with whom, who is going to pay, and so on.
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@giorgi_urushadze1 That makes sense, having a structured way to plan it probably helps. I guess the real challenge is getting people comfortable actually meeting up with someone new.
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The concept is solid and Tbilisi as origin story is genuinely charming. The real test is whether "a dish you both love" is enough of a wedge against just... texting a friend and picking a restaurant on Google Maps. 👀
@t9p That's exactly the right question, Mike. The wedge isn't the dish itself - it's the cold start problem. Texting a friend assumes you already have someone to text. Tasteit is for the meal that hasn't happened yet, with people you haven't met yet. The dish is just the lowest-pressure way to find them
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I think the best way to make it growth is focusing on travelers. I would love to have someone to try some food in Vietnam and Thailand when I was there.
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Super unique Idea that I wish were around back when I was in my 20s 🤣 What better way to meet new people than the commonality of food. Huge fan of the UI/art work on this btw. Clean and trendy.
@derek_curtis1 Thank you Derek! And honestly - it’s never too late, food brings people together at any age. That’s exactly the point. Tasteit is built to break every barrier - age, gender, background. No profiles optimized for looks, no awkward romantic pressure. Just real people, real food, real connection. Everyone belongs at the table.
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@giorgi_urushadze1 No, youre so right. Thank you Giorgi! Rooting for your guys on this launch! Great, original product...we need more of this frankly.
Super unique perspective on future of relationships and social life. Very memorable and unique product I have used it in several cities, Met interesting people, There is a big future in for this. Bookmark this!
tasteit
Hey Product Hunt - Giorgi here, founder of Tasteit.
This one is personal.
I grew up in Tbilisi, Georgia - a city where every important moment in life happens around a table. Business deals, friendships, love stories - all of it starts with food. I never understood why there was no platform built around that.
Every social network we use today was built around something else - photos, status updates, professional profiles. Food, the most frequent social behavior in human life, never got its own home.
So we built it.
Tasteit is the Food Social Network. A dish is your entry point. You discover it, see who loves it, and turn that into a real meal together. No awkward intros. No profiles to fill out. Just food as the most natural reason to meet someone.
We started in Tbilisi. Then Berlin. Then New York. People in 70+ countries found us without us looking for them.
Today we're launching here as part of The Pitch by Deel global competition - and it means a lot to us.
Really grateful to everyone who's supported this from the beginning. And excited to finally share it with this community.
@giorgi_urushadze1 Number one. Super 🙌🏻♥️🥰
@giorgi_urushadze1 Early users in Berlin/NY; did certain cuisines spark the most real meetups like khachapuri pulling in expat crowds)?
Product Hunt
tasteit
Interesting concept. How are you turning that initial interest in a dish into people actually meeting up in real life?
tasteit
@becky_gaskell Every dish is a social tiger; you have the option to choose people who liked the same dish and plan a dine-out with them. We also have a dine mode, where people plan what to eat, where, with whom, who is going to pay, and so on.
@giorgi_urushadze1 That makes sense, having a structured way to plan it probably helps. I guess the real challenge is getting people comfortable actually meeting up with someone new.
The concept is solid and Tbilisi as origin story is genuinely charming. The real test is whether "a dish you both love" is enough of a wedge against just... texting a friend and picking a restaurant on Google Maps. 👀
tasteit
@t9p That's exactly the right question, Mike. The wedge isn't the dish itself - it's the cold start problem. Texting a friend assumes you already have someone to text. Tasteit is for the meal that hasn't happened yet, with people you haven't met yet. The dish is just the lowest-pressure way to find them
I think the best way to make it growth is focusing on travelers. I would love to have someone to try some food in Vietnam and Thailand when I was there.
Super unique Idea that I wish were around back when I was in my 20s 🤣 What better way to meet new people than the commonality of food. Huge fan of the UI/art work on this btw. Clean and trendy.
tasteit
@giorgi_urushadze1 No, youre so right. Thank you Giorgi! Rooting for your guys on this launch! Great, original product...we need more of this frankly.
Widgera
tasteit
@demetre_mildiani1 Thank you Demetre!!!