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Love how they're tapping into the psychology of impulse purchases and putting it to work with impulse investing. If they integrated with Pinterest, my remodel-the-house budget would be in much better shape.
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@lauraschultink completely agree with this. Flipping impulse purchasing on its head.
@lauraschultink Agreed. Looking forward to getting access to try it out. I wonder how or if they'll look to gamify it. A lot of people will put another few bucks into savings if it got them points or a new badge right now.
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Hashtag investing is a really neat idea! I noticed Sumday was created by BNY Mellon. Now, can we invest in Bitcoin with it?
I can't believe this was built by a bank. Very cool idea, but simple has a very similar feature called "goals" that will automatically deduct the exact amount needed day by day depending on how much money you want to save by what date. It's legit.
Personally, the "or when you’re feeling inspired with a hashtag" part made me roll my eyes and discount the credibility of the service. I'm clearly not the target demo :)
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