I kept seeing the same pattern — creators grinding out videos, watching a competitor randomly hit 100K views, and having zero idea why it worked. The tools that existed either showed you raw data with no context, or were so complicated you needed an analytics degree to use them. Nobody was connecting the dots and saying "here's the gap, here's the idea, here's what to create next." So I built ShowStencil to do exactly that. The goal was always one thing: take a creator from "my competitor is growing faster than me" to "I know exactly what to do about it" — without spending hours on research. The hardest part was figuring out what to leave out. There's endless data you could show a creator. The real work was deciding what actually changes their next video decision and stripping everything else away. Still early, still learning. Would love feedback from anyone who creates on YouTube.

ShowStencil

Know exactly why your competitors are growing faster

Know exactly why your competitors are growing faster