By converting traditional ads spends into compelling rewards, shockwave uses interaction-based scores and leaderboards to foster greater and more consistent engagement, thereby boosting fanbases and sales in a cost-effective manner.
congratulations gionata and matteo on launching shockwave. motivating engagement through gamification is a smart approach. how do you plan to measure the impact of reward-driven actions on long-term user retention and brand loyalty? also, what challenges did you face in balancing enticing rewards with realistic campaign budgets? looking forward to your insights.
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Well done! I've experienced the flourishing period of NFTs and I'm familiar with these mechanics. There are many case studies demonstrating the success of these types of mechanics. The fact that you're bringing it to a completely different market is commendable. I'm not sure how much of a positive effect it will have, but conceptually, there's a lot of potential.
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@dario_fusco Yes, It is precisely from the NFT world that the idea and the need to grow the visibility of our brand that the idea of taking up the mechanics of managing sweepstakes and whitelisting based on user interaction on twitter was born, also taking advantage of the social farming trend that has brought great results to NFT projects such as Imaginary Ones, Memeland and PacMoon.
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