Secret Dens

Ooo, I like this a lot. This is a smart way to expand into more niche segments. It reminds me a bit of Rumr, an app to create anonymous group chat rooms. @liveink, @joshelman, @hnshah, @staringispolite, @MackFlavelle, @jtzou, @arjunsethi - we need a Secret Den, fellas. How can we set this up without registering emails under the same domain, @davidbyttow?

@rrhoover Great point! Maybe we could use the msg.me domain :) I'm surprised @liveink doesn't own http://www.troll.me

The branding sounds off to me. Calling it a "den" has a nefarious, implicitly negative connotation in my mind for some reason. I think the idea generally makes sense. However, I've heard of CEOs looking at employees' phones to see if they've shared company secrets. It's increasing paranoia.

Worried this could turn into something like Yik Yak did for schools. Abusive and doing more harm than good. I agree @Besvinick, not sure "den" was the best choice. Might work for bigger companies. For smaller it would be really difficult to keep it a real secret :)

Somebody either get us a domain or crack this thing open for multidomain use. Seems like limiting to one domain isn't all that useful. ALL of the "tribes" I identify with are more diverse than shared email addresses.

Note @mscccc, this is not for high schools. I'd expect/hope that companies will find more productive uses for this type of transparency. Then again, that's why this is a pilot. :-)

@davidbyttow great direction and can see this bringing lots of positive things into organizations.