Reel: Hiring that starts with conversations, not automation.

AI runs the operations. Humans hold the conversations. I'm Rachel. I spent 14 years inside recruiting watching incredibly qualified people get reduced to keywords on a resume. Last June, I left my corporate role to build something different. I didn't have a plan. I just knew that hiring and finding work needed a better starting point. In nearly every conversation I've had with job seekers, I've heard a version of: "I would never say this in an interview, but this is what I really want." That gap between what people have to perform in a hiring process and what they actually bring to their work is what Reel exists to close. The product is a 60-minute conversation with a person. From it, you get a profile that captures your strengths, how you work, and what actually matters most. Plus a resume rewrite, interview prep, and social copy, all built from what you shared, not from what we ask. It's not an interview, its space to share your story. When every company has access to the same foundation models, the differentiation isn't the AI. It's the proprietary human data your product generates when you keep humans in the loop at high-value moments. Reel is my live test of that thesis. The operations were built by me, a non-technical founder, with Claude, Antigravity, Notion, Airtable, Stripe, Calendly, and Vercel. The product: deliberately, unreplaceably human. That tension is the whole point. It starts with candidates, moves to companies, scales with a platform, and becomes the missing data layer for skills based hiring. My goal is better hiring, for everyone. One of the first moments I knew Reel was worth building was in October when I met with three strangers for coffee in the middle of a downpour in NY. They agreed to test an early conversation-based hiring approach with me, trekked through the rain to meet me, and two of them hugged me afterward. I'll never forget it. Yesterday, someone booked and paid for a Reel conversation before I even officially launched. First customer before launch day. In a world full of automation, someone chose a real conversation. Would love: → Your take on where AI belongs in your product and where it doesn't → Your worst hiring story → A share with anyone tired of being reduced to keywords or going through it with their job search