Free and easy-to-follow qualitative analysis toolkit, which is a structured way to gather insights from interviews with stakeholders, colleagues, and customers to solve complex organizational challenges.

This has been a ton of work. And I'm giving it away for free. Over the years, I started intuitively interviewing people in the organizations I worked in to refine my understanding of the challenges and opportunities that exist. I've taken that intuitive understanding and turned it into a FREE Qualitative Analysis Toolkit. While this is really important to people in the product organization, like product managers, designers, and researchers, I think it can be really valuable to just about anyone who wants to solve product challenges using lateral thinking in their organization. (What is lateral thinking? https://en.wikipedia.org/wiki/La... ) Enough babbling; go get your PDF copy here: 👉 https://fleetglobal.ae/qualitati...

Love the concept! I love data and can appreciate both sides of it - charts definitely don't tell you everything, and having the qual part is super important!

@britt_joiner Yeah, especially in the last few years, the tooling for quantitative research has gotten really good and qualitative research has sorta taken a back seat. In a way, having access to so much numerical data biases towards that modality of research and data science.

@kumailht that's so true!

Love the concept! I love data and can appreciate both sides of it - charts definitely don't tell you everything, and having the qual part is super important!

@kumailht that's so true!

Qualitative Analysis Toolkit

Gather insights from interviews to solve product challenges

Gather insights from interviews to solve product challenges