Very interesting. I know of one other company working on this (launching soon) and a friend of mine casually pitched this concept a few months back.
I have reservations that this type of service will scale economically. Will most people be willing to pay enough to make it feasible to save them a few minutes at the gas station?
Hmm.. I’m pretty sure you have to have a weights and measures pump to be legal to deliver fuel. Do we know Purple has one? How can users be sure that they're being charged for the right amount? The information side of this is a bit slim.
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