Plenty

The investment platform for couples.

5.0•2 reviews•

986 followers

The investment platform for couples.

5.0•2 reviews•

986 followers

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Financial planning

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Startup financial planning

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Investing

Plenty is a wealth platform helping today's couples invest and plan for their future together. We bring the investment strategies and products of the wealthy to the everyday household. Built from ground up for couples to easily see "what's ours" and "what's mine", flexibly share accounts or keep them private, and start investing together in joint or individual accounts.

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Launch tags:Fintech•Dating•Investing

Launch Team / Built With

tiun.Auth, billing, and payments for AI builders

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Plenty

Maker

📌

✨ A journey 2 years in the making... 🎉 We're excited to launch Plenty to the public. When Channing Allen and I got engaged, we lived the problem we set out to solve. Our journey to starting Plenty started on a beach, dreaming about the future we wanted to create together. It led to interviewing financial planners, 10-tab spreadsheet models of our own finances, and drawing after drawing of a product we wish existed. What started with us, led us to discovering one of the biggest problems facing our generation today. We discovered how broken the financial industry is for couples who simply want to work together, for people who aren’t financial experts, and for those early on in their wealth building journeys. Today's couples are juggling the balance of togetherness and independence, just like they're juggling the demands of their careers and lives at home. Managing money in a "Yours/Mine/Ours" approach is the new normal. And as couples enter their 30's and 40's, they need better financial products to help them grow wealth faster: 💸 -> 5.08% APY for your cash 💸 -> 0.20% annual investing fee 💸 -> Advanced direct indexing portfolios 💸 -> and more coming soon... We built Plenty for couples like us. Couples who believe in the power of working together. 🙏 We’re excited for a world with plenty. If you’re excited about what we’re building, we'd love to hear your questions and feedback. Try our 2 week free trial today at withplenty.com. ** The product of the day award was provided by Product Hunt, a third party. The date of the rating is May 16, 2024. Any testimonials from clients of Plenty on Product Hunt are opinions and may not be representative of the view of all clients. No compensation was provided in relation to the award or testimonial.**

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2yr ago

@bestofluk Really smooth user experience, makes me feel calm and trusting of you (please don't become SBF)

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2yr ago

Plenty

Maker

@aris_nakos - Thanks Aris! We're out to make finances less stressful. 🤔 We'd also watched FTX + SBF for years and never quite understood the business... in the world of finance, if you can't understand the business... that's a problem.

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2yr ago

Plenty

Maker

@davidgarsia - It's on our roadmap, but we're staying focused on the US right now. Each country has unique financial products and tax incentives, so it takes thoughtful planning to expand into new countries 🙂

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2yr ago

@bestofluk excited to test it out! thanks for building this 🌟

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2yr ago

@bestofluk amazing, been waiting for this for a while! congrats!

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2yr ago

Marlee

Ooooh, @bestofluk, I love your Plenty product demo (and great name)! UPVOTED! You're so right; the financial industry is ripe for disruption. Growing up, my father (a CFO/Chartered Accountant) always told us to save, save, save, buy shares, invest, etc., but he sadly died, and I have very little clue. The industry is full of sharks after commissions & you have no idea who you can trust. I love the family orientation of your technology, the beautiful dashboards, the personalized planning tools for couples, etc. Are there features for children also? My kids are <11yrs, but showing them a tool like Plenty would prepare them well for financial literacy. I couldn't gather from your demo, but can users invest within your platform (i.e., in indexed funds, etc.?) Which funds in which regions are available? Can you connect with your existing bank accounts, super funds (I'm from Australia, and we have super, which is like govt forced savings for retirement), so everything is in one place. Insurances (life, total permanent disability, income protection, etc.) are another detail finance managers always secure for you - can you lodge those in your platform also?

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2yr ago

Plenty

Maker

@emily_willis1 - Thanks Emily! This industry is full of misaligned incentives and business models that encourage and maintain that. I wrote about the 5 lies I heard from financial planners before Channing and I decided to start Plenty. [0] 👶 //Kids// We've seen people use our goals feature to open up investing goals that they've named for each kid to show their kid how to invest. It functions like it's own portfolio nested under your account. It's on our roadmap to build out standalone accounts for kids too. 📈 //Investing// We're only available for US tax residents currently - we do offer investments in both index funds & an advanced strategy called direct indexing. We invest in US domestic stocks, Intl stocks, and US bonds. Insurance is also something we're thinking about to support our couples + families. [0]https://www.linkedin.com/posts/e...

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2yr ago

Marlee

@bestofluk Great LinkedIn post, thanks for sharing. That's my experience also. A bummer you're only available for US residents.

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2yr ago

ClothingAI

This is very unique. Never heard for an investment platform specifically for couples. I didn’t do enough research but do you know if an investment platform exists for families? Anyways, congrats on the launch!

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2yr ago

Plenty

Maker

@benjamin_sloutsky - Thanks! Out of curiosity....what kind of products or features would you want that are more family oriented?

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2yr ago

Really cool focus on managing money and investments for couples! As experts in multiplayer money, I’m curious what you see as the 2 or 3 biggest things couples tend to miss or get wrong when merging finances? @bestofluk

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2yr ago

Plenty

Maker

@josh_levitan3 - Great question! 1/ Talking about money's uncomfortable and new, so it's not unusual that couples avoid it. Not talking about it makes it hard to work together.... it's like two people paddling in the same boat in different directions. 2/ Many couples also assume that the expectation is to manage money how their parents managed it, which usually doesn't feel quite right. Today's couples manage money very differently and it's common to have a "Yours/Mine/Ours" way to manage it.

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2yr ago

Anything on the roadmap for including teen custodial accounts into it? Having a single place for us to help guide and teach our kids about financial literacy would be rad. Also, glad there is the separate split goals for risk appetites. My wife and I are often at opposite sides.

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2yr ago

Plenty

Maker

@jay_shirley While we're currently focusing on couples, expanding Plenty to encompass whole family investing is definitely part of our vision for the future. We'll announce a timeline in our newsletter (signup's at the bottom of withplenty.com) as soon we firm up a date on our roadmap. Great to hear the Split goals make sense for you two! This was a highly requested feature, and we've been seeing it work well for lots of relationships.

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2yr ago

Plenty

Maker

@jay_shirley - Thanks for flagging that! It's on our roadmap as we think about supporting more families. 😊 It's also more common for couples to have different risk appetites, than for couples to have the same risk appetite.

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2yr ago

@bestofluk Absolutely love the concept! Been following this for a while and really happy to see this launch :) Just can’t wait for CAD Accounts(TFSA, FHSA, RRSP) to be available - is this on the cards anytime soon?

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2yr ago

Plenty

Maker

@hassanaarez - As a CDN, I'd love to see it too! It's on the roadmap but we're focused on the US for now.

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2yr ago

@bestofluk that’s amazing! Love seeing a trin alum kill it and wishing you the best :)

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2yr ago

Great user experience, particular the Plaid integration. I like how it accurately tracks investments and expenses together, and allows you to create specific rules for different monthly expenses so it tracks accurately. I haven't loaded in a credit card, but i'm assuming it would also match the credit card payments to the bank payments, and track expense categories? I like how each partner can show everything to the other, but also make it clear who owns what and what accounts our out there to be tracked in real-time, but also allows some of the accounts to be listed, but also be hidden. A few things I noticed - crypto apps aren't supported and it would be nice to be able to also track the balances there (Coinbase etc.) (and let our partners know how to actually access them if something happened to us). Also, if it could make various recommendations for things based on family dynamics (for instance, should one pay down student loans and focus on that, vs. the opportunity cost of investing?) How do tax dynamics fit in to the portfolio (should one max out their 401ks to maximize saving obligations, or utilize 529 plans to reduce taxable income)? Is there a mechanism for investors to harvest their losses at the end of tax season, or automatically rebalance accounts? I realize that may get a bit complex, but just some other ideas. I'm not sure I've seen something as well crafted on the market in terms of mixing budgeting/investment tools. Will be interesting to see how the roboadviser engine works in making investment recommendations. Really excited about this product!

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2yr ago

Plenty

Maker

@chris_hayes7 Hi Chris - excited to have you on the product! Thanks for the thoughtful feedback and questions. Re: credit cards & expenses - you got it. We categorize your expenses and bubble up trends in the Cashflow tab, which lets you explore spending/income/saving across time ranges and dig down as granularly as you want. Great to hear the clear ownership and share/hide functionality is useful! Re: tax-loss harvesting and rebalancing - you bet! All Plenty portfolios are automatically rebalanced; we've got you covered there. We also ofter automated tax-loss harvesting & direct indexing for all Joint portfolios, which are currently supported for all goals in the platform [0][1]. Re: crypto tracking, recommendations, and tax optimization - these are great suggestions we're actively considering. We'll announce on our newsletter as soon as we have clarity on where they fit in the roadmap. If you're curious to learn more / have any other questions, please don't hesitate to reach out to Emily directly at emily@withplenty.com - we'd love to hear from you :) [0] https://www.withplenty.com/blog/... [1] https://www.withplenty.com/blog/...

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2yr ago

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5.0

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