Senior Designers shouldn't be manually-resizing assets ready to run or being aware of TikTok safe zones. PixFit turns 1 key visual into every ad format — brand-perfect, platform-specific, ready to ship.
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We built PixFit originally as an internal tool because seasonal campaigns were killing our capacity
Quick story on why PixFit exists.
We run creative for a lot of brands, and every seasonal moment - Christmas, Easter, any big event where every brand floods the feed with promos, turned into the same bottleneck. Not the ideas. Not the design. The re-adaptation.
Here's the math that broke us: each campaign needs at least 8 pieces (one per placement), and every brand runs at least 4 campaigns at once, different offers, different promos, all live at the same time. So a task that is purely repetitive got multiplied over and over.
The painful part: once you had the creative asset approved (what we call master asset) and ready to run, making the 8 adaptations took roughly as long as making the original. Multiply that across every campaign, across every client, and the effort scales exponentially - for work that adds zero creative value.
PixFit
I lead the creative operations side at Winclap Studio — the team that actually produces the assets.
Before PixFit existed, we had great designers, solid processes, and still spent an embarrassing amount of time on mechanical adaptation work. The kind where a talented person is manually resizing the same creative into 12 formats at 11pm. Not because they lacked tools — because none of the tools truly understood the workflow behind the creative, not just the creative itself.
That frustration is where PixFit started. We built it first for ourselves, tested it with our own production load, and broke it enough times to know what actually had to work.
What I'm most proud of: we didn't ship a tool that promises 100% automation and quietly fails. We designed for the real number — the 70% you can automate confidently — and built a proper human review layer for the rest. That honesty in the product design is what makes it trustworthy at scale.
If your team is producing performance creatives across formats for multiple brands, you'll feel this immediately. Happy to share how we've been running it internally if anyone wants to dig in 🙏
PixFit
We built PixFit around a problem that sounds simple, but quietly consumes a huge amount of creative-production time:
You have one approved campaign asset. Now you need to rebuild it for every ratio, placement and platform — Meta, Google, TikTok — while preserving the hierarchy, branding, safe zones, logos, CTAs and legal copy.
But the part we cared about most was making it useful in real production, not just impressive in a demo.
AI handles the first pass and automatically retries or fixes most problematic outputs. When it still cannot produce something that meets the required standard, a senior creative steps in and finishes it.
95% resolved with AI.
5% refined by humans.
0% shipped unfinished.
You can try it with your own creative — the free trial includes five resizes and requires no credit card.
Give it something difficult. See where it works, where it struggles and tell us what you would change. That feedback is exactly what we want from this launch.
Finally a tool that gets ad resizing right. Batch processing 30+ formats in one click is insane – saves our design team days of work. Brand consistency across platforms is solid. The human fallback option is a nice safety net, though we haven't needed it much. Some complex layouts still need manual tweaks, but for 80% of our work, it's been a game changer.
PixFit
@rick_borduur Thank you for your support Rick!
Thanks for building this! I think I'm echoing what many designers feel: manually creating dozens of marketing asset sizes in 2026 is still surprisingly painful. This is exactly the kind of workflow that deserves a dedicated tool.
One feature I'd personally love to see is custom canvas sizes. In real projects, I often deal with non-standard formats, and having the flexibility to create my own presets would make PixFit even more valuable for marketing designers.
Unfortunately, I couldn't fully try the product yet.
Free Trial button only took me to the signup form, and after completing it, I couldn't get any further. I tried a couple of different approaches with the same result, so I thought it was worth mentioning in case it's a launch-day issue.
I also wondered about the pricing. Since this feels like a high-frequency workflow, I found myself asking whether it might become expensive for designers who rely on it every day.
One final thought: since so much marketing design happens in Figma today, a Figma integration would be an amazing direction to explore. Being able to generate—and even continue editing—the resized assets directly in Figma would make the workflow feel almost seamless. Maybe that's something for the future. 🙂
Congrats again on the launch, and best of luck!
The auto-safe-zone logic looks incredibly thoughtful, especially the way it preserves focal points across formats rather than just cropping blindly. That kind of attention is exactly what senior designers actually need.
PixFit
@metehanzgg5 Absolutely!!!
Amazing! Tired of waiting days for my agency to resize my assets
PixFit
@bernardo_tinti That wait is completely avoidable — and honestly, it shouldn't be a bottleneck in the first place! With PixFit you upload one master creative and get every format ready to ship in minutes, not days. Would love to hear how it compares to your current agency turnaround once you try it! 🚀
La verdad que la herramienta me facilitó un montón parte de la operatividad de mi trabajo diario. Me pareció muy amigable y fácil de usar! Me sirvió más de lo que esperaba! Súper recomendado!
PixFit
@nadia_frontalini ¡Gracias Nadia, tu comentario nos alegra muchísimo! 🙌 Eso es exactamente lo que buscamos, que lo operativo deje de ser una carga y puedas enfocarte en lo que realmente importa. ¡Seguimos trabajando para que PixFit te sorprenda aún más!