Clever. Does anything like this exist for monitoring non-B&M businesses? Eg, monitoring of app updates, new hires, ad campaigns, social activity, etc. Mattermark does some of this but for a different use case.
For the travel sector (incl. online and hospitality), look at SkiftIQ: https://iq.skift.com/
The early iteration tracked social metrics across brands but now goes a bit wider in this channel to come up with a "Skift Score" - https://iq.skift.com/score
Product Hunt
Polywork