We built Paprik because search is shifting faster than most teams realize. People are no longer just Googling, they’re asking ChatGPT, Gemini, AI Mode etc. And in these environments, traditional SEO playbooks don’t work. You don’t rank pages, you earn mentions inside answers. The problem: brands have zero visibility into how or why they show up (or don’t) in AI responses. Paprik fixes that. We track how your brand appears across AI platforms, break down where your visibility comes from (own content, competitors, third-party sites), and show exactly what’s influencing those answers. From there, we help you take action, so you can systematically improve your presence. A couple of things we learned building this: AI visibility is much more about citation ecosystems than keywords Third-party content often matters more than your own site Small structural changes in content can disproportionately impact outcomes This is still early. We’re actively shaping the product with users. Would love to know: Where are you currently seeing traffic shifts from AI tools? What’s the hardest part about adapting your SEO stack today?

Paprik

Make your brand show up in AI answers

Make your brand show up in AI answers