Paintzen

So here's my question, and I apologize for the pessimism. Of the 10s of billions in size, how many are repeat customers within say, 2 years. The problem with services like this, IMO, is that people generally only need them once, and the service never gets mindshare. You need Uber every day/week. Homejoy every month. Sprig/Muchery every week. But services like this have a harder time getting people to know about them because there just aren't that many people using them regularly. Okay, tear that opinion apart please! b

Market that's 10s of billions $ in size. Awesome team; previously built a cleaning business with close to ~$10m in revenue. Paintzen has awesome traction, I think is going to be huge. Just discovered them today, they're in the current AngelPad class.

Nice find @_jacksmith! ;) I agree completely with you @mulligan. Repeat use/engagement is what makes a product sticky and, unless you have a huge payoff in any 1x transaction (e.g. buying a house - you also don't do it often but when you do, that RE Agent makes a killing), it is a hard business to get huge. Thanks for the loop in @rrhoover too - I agree this should be part of a platform of broader at-home services. Perhaps they could start with painting as a vertical and grow from there but we'll see... at demo day this afternoon. PS: @rrhoover - is it possible to reply in PH via mobile? Could def be user error on my part but wasn't easy for me...

@anniekadavy correct: as you'll see from their pitch, they already plan to roll out across different verticals; flooring, window cleaning etc. @mulligan verticalized marketplace roll-out. Whilst currently painting might be a one off task; as they can roll out across other verticals, it becomes a go-to. I feel that doing it this way makes a lot of sense. Starting too broad can make people have a lack of association with your business. Instead better to be top of mind for ONE thing; then expand from there imho. It's essentially what Exec found (started as a helper for everything) and then tried to back-into, to focus on the niche of cleaning (their plan was to expand into other verticals after that).

@rrhoover @anniekadavy What do you think of my suggestion above for inserting repeat business? Seems like for a truly Martha Stewart-esque interior, you need to refresh it somewhat often (I'm no expert but - changing throw pillows and other accents with seasons, maybe refresh some kind of floral centerpiece biweekly, etc)

@staringispolite - love the idea of "push button" home decor. As a single guy that has no expertise or interest in investing the time to decorate, I would find this very appealing. However, I'm also unwilling to spend much. @anniekadavy - You should be able to comment -- please DM/email me if not! (PH on the mobile web needs a lot of love)

Gotta agree with people on the repeat business side of things. Even Cherry couldn't make it work with car washes which are more frequent than painting & less frequent than cabs. I do like the idea of a push button handyman though