Launched this week
Outra
Plug-and-play data to find and reach your best customers
3 followers
Plug-and-play data to find and reach your best customers
3 followers
Outra helps DTC brands target real households, not just anonymous users. We map 75bn+ signals across 30m+ UK households to give you context like affluence, life stage, family setup, and moving intent. You can browse ready-made audiences, layer them, and push straight into Meta and TikTok for prospecting or enrich Klaviyo profiles with hundreds of attributes in a few clicks to understand who your customers really are.
We built Outra off the back of a pretty obvious shift in paid over the last few years. Meta actively pushing advertisers to remove targeting. Google moving everything to PMax / “AI-driven” campaigns.
The pitch is simplicity and performance. The reality is you lose visibility and control. You’re relying on black box systems to decide who sees your ads, where budget goes, and what actually drives results. Sometimes it works. Sometimes it really doesn’t. And when it doesn’t, it’s hard to fix.
We kept running into the same problem. You can optimise creative all day, but if you don’t have control over who you’re reaching, you’re guessing. So we built Outra to bring that piece back.
It lets you target based on real-world context. Things like affluence, life stage, family setup, moving intent. Then push those audiences straight into Meta, TikTok, or Klaviyo. Not to replace platform algorithms, but to give them better inputs and give you more control.
Still early, and keen to get proper feedback from people actually spending on these platforms. If you’re running paid, would love to hear how you’re finding the shift towards “hands-off” targeting.