Launching today
Orphex MCP
Run your entire digital marketing stack via one unified MCP
132 followers
Run your entire digital marketing stack via one unified MCP
132 followers
Orphex is the unified MCP gateway for digital marketing teams, handling auth and integrations for 65+ platforms, from Google Ads to Shopify, to give your AI true cross-channel context. Move your AI beyond QA: empower it to analyze integrated performance and take every action a human marketer can. Reallocate budgets, pause unprofitable creatives, or adjust products from a single prompt. Every change is logged and protected by safety guardrails. Start free, 30% off the first month.
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Hi Hunters! 👋 I'm Kıvanç, co-founder and CEO of Orphex. I founded AnalyticaHouse, one of Turkey's leading performance marketing agencies, and before that led marketing at Trendyol, Turkey's largest e-commerce platform.
For over a decade, brands asked me one question: "What is really happening with our ads?" The answer was always buried in five dashboards, a few exports and a spreadsheet. Today we're launching Orphex MCP to fix that. Each ad platform's own MCP only sees its own channel. Orphex MCP connects 60+ sources, including Meta, Google Ads, TikTok, GA4, Shopify and AppsFlyer, to Claude, ChatGPT, Gemini, Copilot, Cursor or Grok, so you can ask what no single platform can answer: • "Meta and Google both claim last week's sales. What does Shopify say?" • "Our cost per install jumped this week. Which channel caused it?" • "Which search terms spend without converting?" It's not a generic chatbot sitting on your data.
Orphex MCP comes with built-in analysis guides and skills, so answers follow a proven method instead of a guess. And you can teach it how your team works: add your own playbooks, KPI definitions, targets and report templates, and every answer follows them. 100+ brands already use Orphex MCP. Together, Orphex help customers manage $100M+ in monthly ad spend.
Now we're opening it to everyone. Because it touches real budgets, nothing changes on your ad accounts until you approve it. Start free, no credit card. For launch day, every paid plan is 30% off your first month. I'll be here all day. What's the first question about your ads you wish you could just ask?
What about non-e-commerce funnels? We run a B2B marketplace, and the conversion that matters closes in Pipedrive weeks after the click, not in Shopify. Can Orphex tie ad spend to CRM-stage outcomes like deal won or revenue, or is it built mainly around e-commerce and app-install funnels for now? 🧐🤓
@batuhancebi Not just e-commerce: closing the loop on offline, CRM-stage conversions is exactly what we built conversion activation for. Orphex takes your won deals (with revenue) and sends them back to Google Ads, Meta and TikTok as server-side conversions, so the platforms optimize toward deals that actually close, not just form fills. You preview every upload and approve it before anything is sent.
Today the native CRM source is HubSpot, Insider, D-engage (won deals, forms, lifecycle stages). Pipedrive isn’t native yet. In the meantime you can sync won deals into a Google Sheet, BigQuery and Orphex can read that sheet as a conversion source, on a schedule if you want. It’s in early access, so I’d be happy to set you up. And a +1 for Pipedrive genuinely moves it up our list (most probably next week it will be live) 🤓
Is there an audit log as well to see what actions were made, who approved them and how the usage is spread across the team?
@erentekingunduz Yes. Every change made through Orphex is logged with who requested it, who approved or rejected it, and when it was requested, executed and verified, along with the before and after values. You can also pull one combined change history that merges Orphex’s log with each ad platform’s own change log, so edits someone made directly in Ads Manager or Google Ads show up in the same timeline. Just ask your assistant “what changed in our accounts last week, and who approved it?”
Because every request is tied to the team member who made it, you can also see who on the team is driving which changes.
Hi, beyond forecasting, can Orphex use causal models like Causal Impact to measure the incremental effect of a specific action? If so, does Orphex handle the data collection and preparation, or do we need to prepare it ourselves?
@yagiz_karakaya Yes. Orphex has built-in Impact Analysis module which runs a Causal Impact model: it builds a counterfactual of what would have happened without your change, then reports the incremental lift with a 95% credible interval and a significance verdict for each segment, so you can tell a real effect from noise.
You don’t need to prepare any data. Orphex uses the data from your connected platforms and handles the time series, the pre- and post-period windows and the control signals itself. It even scans your accounts for recent changes, like a budget shift, a new campaign or a bid strategy switch, and suggests which ones can actually be measured. You can just ask your assistant something like “Did last month’s budget increase on our Meta prospecting campaign actually drive incremental sales?”
Congrats on the launch. Are there sample system prompts you recommend for first time Claude users?
@hikmet_topak Thanks! You don’t need a system prompt. Orphex ships with a built-in library of 100+ guides and skills, and Claude picks the right one from how you phrase your question. They cover analysis methods (diagnosing a ROAS drop, spotting creative fatigue, getting oriented in a new account, weekly health checks), step-by-step procedures for changes (budget updates, negative keywords, campaign creation), and the rules behind every number: attribution, aggregation and currency. There are also ready-made routines, like a pre-Black Friday check of tracking, feeds and campaigns, plus a live watch during the sale.
Your team can add its own entries too, like client rules, targets and brand notes, and Claude applies them automatically. So just talk to it like an analyst. Good first questions:
“Get me oriented: what’s connected here and how is this account set up?”
“Why did our ROAS drop last week?”
“Are any of our creatives fatigued?”
“Compare Meta and Google for the last 30 days, and explain why their conversion numbers differ.”
“Are our campaigns and tracking ready for Black Friday?”
LinkedIn usually restricts accounts that use AI agents. Can it trigger a LinkedIn account restriction?
@busmark_w_nika No, because Orphex doesn’t automate your LinkedIn account. LinkedIn restricts tools that drive the LinkedIn website like a bot: scraping, auto-connecting, auto-messaging. We do none of that.
Orphex connects through LinkedIn’s official Marketing API. You authorize it on LinkedIn’s own OAuth screen and grant ad-account permissions. It reads your campaign performance through the same API that LinkedIn’s approved ad-management partners use. It never logs in as you, never touches your profile, feed or inbox, and never posts or sends messages.
Can Orphex generate high-level quarterly trend slide decks ready for executive presentation?
@abilalzengin Yes. Ask your AI assistant something like “build a Q3 executive deck on our paid media trends” and it pulls the quarter’s numbers from your connected platforms, then builds a Google Slides deck right in your own Drive: headline trends, quarter-over-quarter changes, charts and the key takeaways. You can start from your company’s own template so it’s on-brand, and since it’s a regular Slides file, your team can edit, comment on and share it, or export it to PowerPoint or PDF!