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Congrats on the launch! Having done PMM consulting and hiring over the years I can definitely see a market opportunity for this on both the demand and supply side
On the demand side, there are a lot of people looking to hire PMMs and hiring experienced or senior ones can be a challenge because there are a lot fewer of them and a lot more early and emerging PMMs (solving for the Early PMM talent challenge needs to be addressed, but that's a separate issue...)
On the supply side, I think it could be a compelling case for mid-to senior level PMMs who haven't done freelance or contract work but might be at a point in their career where they'd like to give it a try.
kudos to you all for launching this. Excited to see where it goes!
@aldea great points all around Al! Really appreciate your perspective (and love your friday #pmmroundup). Excited to see where this thing goes.
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Olivine team is amazing, I'm pretty sure the marketplace will have high quality professionals who you can trust. Congratulations on launch and all the best π
π Heya Hunters!
Raechel Lambert here. I was an early product marketer at Intercom and have launched 5 products on PH before but this time, I'm launching my own thing :)
I'm a co-founder of Olivine Marketing, a product marketing agency that helps B2B SaaS companies tell product stories that sell.
WHY WE CREATED A PMM MARKETPLACE
π The downturn has been gnarly for everyoneβbudgets are tighter and folks need more flexibility. Weβve been thinking about this for a while but decided now is the time to do (and quickly!)
π Top-notch product marketers are notoriously hard to hire, and existing marketplaces donβt do this category of marketing well. But PMMs are often the first hire at a startup and are key to getting traction.
π We've been at it since 2016 and have worked with top tech companies including Envoy, LinkedIn, ServiceNow, Diligent, Momentum, and dozens of early-stage companies. We have the network to connect startups and PMMs. Plus, the experience to make it great for everyone.
OLIVINE MARKETPLACE connects startups with vetted product marketing consultants and supports the engagement to make it great π.
π Highly-vetted consultants: We're focusing on quality, not quantity. Our consultants have worked at/with incredible companies including AWS, LinkedIn, Intercom, Salesforce, and Uber. Consultants on our marketplace have passed the Olivine Playbooks training course, positioning & messaging test project, and one-on-one interviews.
π Flexible pricing: Hire a trusted product marketer for 5-10 hours per week. 3-month commitment to start, then the engagement auto-renews monthly with 30 days cancellation notice.
π Ongoing support for all: Olivine is here to make the engagement great for everyone. We handle invoices, paperwork, and staffing for startups while supporting consultants with templates, tons of examples for them to learn from, office hours each week to ask questions, and ongoing training.
Dialing in your positioning and messaging, figuring out what value props convince buyers, and testing marketing channelsβall while building product, shipping fast, and making sure your customers know about new features is critical to getting traction. All this is hard to do on your own, but finding a great product marketer seems to be just as hard.
If you need help with product marketing, consider checking out Olivine Marketplace and use the discount code PHFTW in your message to get $150 off if you sign by Aug 30.
π Excited to get this thing live and eager to hear what you think!
Finding and hiring *great* PMMs is hard and product marketing has never been more critical for companies to succeed. Even if you do a ton of vetting to hire a PMM, there's always the chance you hire someone only to figure out a few months in that it wasn't the right move/fit.
That's why working with a consultant is great. It's lower risk, more flexible, and everyone gets to go for a test drive.
Until now, there hasn't been a great way to find, connect, and work with *great* PMM consultants. With Olivine Marketplace it's all about quality, not quantity. Our team has an incredible track record and our vetting process sets a high bar.
More importantly, Olivine supports all Marketplace consultants through office hours, resources, templates, and more - so you're benefitting from our "agency brain" at a fraction of the cost ;-).
If you're a PMM and interested in consulting: I can honestly say there is no better place to be than Marketplace. You get clients, support, continued education, community, and a better fee than what you're seeing on other platforms.
If you're a company looking for PMM consulting: give Marketplace a go, you've got nothing to lose and everything to gain. Start improving and gaining more traction with your positioning, messaging, and GTM strategy at a flexible and affordable price.
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If you are looking for a great (or the best) product marketing agency, you should reach out to Olivine β₯οΈ. They are not only incredible professionals, if not fantastic human beings. I love the visions and the power they have π₯π₯π₯. Olivine has been an immense support for our team ππ»ππ»ππ».
Congrats on the launch! This will be a huge help to small companies that need PMM resources (or bigger companies that need some extra hands); I'm excited to introduce companies to Olivine.
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Olivine Marketplace
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