As a natural systems thinker, I literally think outside the box. This means that when it comes to something like buying new technology to do market research, I think beyond what the tool can do, and consider how your team is set up to use the tool, how your systems are set up to support the tool, the training you'll need, what tools you're already using, and even when would be the best time to launch the tool internally so you aren't adding more to a team already stretched to the max. For large organizations, I'm procurement teams' best ally, helping review vendor lists to check for overlaps and work with the insights teams to make sure they're not overspending on tools and resources. And I'm insights teams' and freelancer researchers' friend, listening to needs and working on finding the right solutions that fill actual needs and don't break the bank.

MRXplorer

Expert market research coaching for growing companies

Expert market research coaching for growing companies