Z Johnson

Z Johnson

Founder/ market research tech tester
3 points

About

20+ years in the market research/consumer insights industry, spending a lot of time in tech and working with B2B companies and audiences. I'm now coaching funded small businesses how to do their own market research, as technology has made it possible to do so much easier, but the gap is in knowing the best practices to do so and knowing which tech to use when. I test market research tech and write about it in my MRXplorations newsletter, sharing a neutral review of the tech so people can see a non-marketing view of it.

Badges

Tastemaker
Tastemaker

Maker History

  • MRXplorer
    MRXplorerExpert market research coaching for growing companies
    Jul 2025
  • 🎉
    Joined Product HuntJuly 10th, 2025

Forums

New guide on mistakes to avoid in market research for series A funded businesses!

Did you recently secure series A funding to grow your business, and now want to be sure you maximize the return of every dollar?

Are you getting data but frustrated that it isn't helping you make decisions for your company?

Elena Mira

5mo ago

How do you test an idea before talking to users?

Genuinely curious: what s your first-mile approach before you book those early interviews?

Do you start with Reddit deep-dives? Reverse-engineer reviews? Talk to personas in your head?

Z Johnson

7mo ago

MRXplorer - Strategic market research technology consulting

Discover expert, unbiased guidance to navigate 1,700+ market research technology solutions and optimize your restech stack.
View more