Megabiz is a cloud-based video marketing platform offering an exclusive roster of famous celebrities. In a few clicks, create brilliant videos with famous celebrities presenting you and your best customer reviews to the world - and then auto post them to your social media and engage your audience - every month!
@aaronoleary We think so too. If huge brands can use celebrities to endorse their business and products, then why not the small businesses too? It's not the easiest job trying to hunt down celebs, but we have a great network and a great team making it happen. š
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@aaronoleary, convincing the celebrities actually took the most time. It's a new concept which they had not heard of previously. But, we were able to get them by paying them really well. It's expensive for us but we feel it will be worth it for the local businesses.
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so to confirm, based on sample video: audio is a tinny overlay with color mismatched video and at no point does a celebrity state a product or brand name aloud? how do results compare with traditional āinfluencerā campaigns/agencies?
@passingnotes Hello David - Thanks for pointing out the sound issue. We have worked to resolve that for actual downloads.
Appreciate your feedback regarding the lack of personalisation when it comes to the script. Due to the on-the-fly nature of the product and the affordably monthly price point we wanted to offer - we aren't able to create fully personalised scripted videos - it just wasn't scalable. To do that we'd have to charge a small fortune and of course it would rely on the celebrity re-recording an intro with the new brand name.
Without going too stat heavy on the benefits of positive reviews and how they positively impact consumer trust especially with local businesses - when we did our trials with beta customers, 16% of new sales within the first week of social promotion were linked to their celebrity affiliation.
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@passingnotes In addition, we don't see this as something which can be compared to an influencer campaign because, with our product, the celeb is not posting to their social media. The videos Megabiz creates are designed to get attention on the business owner's social media. In addition, they can be used in Video SEO campaigns and in paid ads. Also, here is a video with better audio....
https://youtu.be/6q77gSZ1TXw
We are in beta so your feedback really helps us. Thank you so much.
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This feels... awful and cheesy. Maybe the local business angle works within the USA because you have that kind of un-polished local advertising on TV? In Canada and in SaaS wouldn't go near this, personally. The green screen effect is terrible.
@thatmattgardner Hi Matt - and ouch! š I'm here to get feedback and part of the process is about accepting the good with the bad so thank you for sharing your thoughts!
We know we can't please everyone, but you're right - we've focused mainly targeting small businesses in the US as we build and develop our product. We know these celebrities will be lesser known in the UK for example.
Do you have any suggestions on how you think we could improve our production to appeal to other markets?
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This concept seems rather deceptive. Celebrities making vague, stock statements which can be applied to any ad? Are there even Am I missing something here? You guys seem earnest so I'd like to give the benefit of doubt.
@ryanwmark, the only way a company such as our's could provide a celebrity video to a local business for $399 is for the celebrity to speak a generic script. The other alternative is for the local business to pay $30,000+ to get a video where the celebrity specifically mentions the business, which most can't afford. We are attempting to bring celebrity marketing power to smaller businesses to give them a differentiator over their competitors. So far, the feedback has been phenomenal.
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@susan_miner Yeah I understand the economics of it. There seems to be too much a trade-off for the lower priced arrangement, but maybe your customers will disagree. And a comparison of those two arrangements seems a bit dubious considering they aren't even aware of the ad/product they're representing.
Do you see your service at odds with the current trend of influencers and micro-influencers?
@ryanwmark Here is a link to a similar service which creates the same generic video but with a normal, non famous spokesperson....
They haver 100K businesses on the platform, or so they claim. Even if it's half that, they have proven the model with local businesses. We specialize in SEO for local businesses so we knew what the SMBs would like before we started the project.
We feel like this service is different than any type of influencer marketing because our celebs are not posting on their social media. Our videos are used on the business owner's social media. Our videos also last whereas an influencer post gets lost in all of the subsequent posts. Many of our clients will also put the video on their website, which is great for them. In addition, we have many clients who are going to use the video in their paid ads, especially by boosting the post.
I really do appreciate your comments.
Congrats on getting funded for your project. It looks interesting.
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Not sure about the actor intro at the beginning of the video - Iād want to see my business being promoted first and foremost.
@cecillegrey Thanks for the feedback - we actually got some user feedback a few weeks ago saying the same thing, and we are looking to improve the final video, making the intro shorter.
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@cecillegrey We are also working on a version of the video where the celebrity intro reel is at the end of the video. So, it will be the celebrity talking first then we go to a video about the celebrity. Do you think this would work better?
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@samuel_t
Hello everyone I have a question are the adherents when they buy the service
have will have a commission on each client they too adhere with megabiz
We are going to receive a commission on every new megabiz customer?
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Great idea - eager to see how this develops
Pros:Celebrities to promote your business!
Cons:Would be great to be able to choose the celebs