Manna Cooking

Name: Manna Cooking
Rating: 4.67 (3 reviews)

Recipes, customization & groceries – all in one app.

4.7•3 reviews•

34 followers

Recipes, customization & groceries – all in one app.

4.7•3 reviews•

34 followers

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Apps for kids

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Shopping

Manna is about making food easier, no matter your desire, lifestyle or dietary needs. Swipe on recipes to discover your next meal. ⁠Swap out recipes ingredient to meet your needs.⁠ Shop for groceries with just one click.

Free

Launch tags:Tech•Food & Drink•Food Delivery

Launch Team

LightfieldAI-native CRM that builds itself and does work for you

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Manna Cooking

Maker

Manna is about making food easier, no matter your desire, lifestyle or dietary needs. We're on a mission to change the way people discover, cook and shop for food. Our goal is to connect people with recipes, community and convenience. The Problem: Recipes online are as ubiquitous as they are broken. There's 2 crucial points of disconnection: going from seeing dishes on social media to actual recipe URLs, and from finding recipes to shopping for the ingredients. In the current landscape, if I'm scrolling through Instagram, or Pinterest I often find recipe content that looks delicious. But the recipe isn't actually attached to the content. There's a link to another link to a website, and from there the expectation is that I print it out. On top of that, I some food allergies and there's no way for me to modify the recipe to my needs. An even bigger pain point is shopping for ingredients from recipes. Statistics show that over 80% of American shoppers use recipes as their starting point for online grocery shopping (Source: Chicory). But in the current landscape, I have to manually go through and select each ingredient and quantity one at a time, which is tedious and creates massive drop off. Manna Is The Solution: We're the first platform to solve the missing links in a user’s food journey. We take people through the entire lifecycle of food: from search and discovery, to shopping and cooking, to customizing and sharing. The fundamental goal of Manna is to streamline the entire food experience into one platform. People can use our one app instead of five to: Discover (Yummly) Organize (BigOven), Meal Plan (Mealime), Share (Instagram) and Shop. With Manna, creators can attach recipes directly to the videos/photos they create. Home cooks can save those recipes easily, customize them to their needs and automatically shop for ingredients. On Manna, any recipe is instantly shoppable. Doesn't matter whether the recipe came from Bobby Flay or Bobby in Iowa, just click the grocery cart and we handle the rest.

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4yr ago

@rachel_abady @guy_greenstein @josh_abady Great job, Congrats on the launch !

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4yr ago

Manna Cooking

Maker

@rachel_abady @guy_greenstein @fares_aktouf Thank you so much!

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4yr ago

CloudDevs - Hire Developers

@rachel_abady This is an incredibly creative idea! It is a one-stop shop for your entire food experience. Kudos to the team !

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4yr ago

@rachel_abady I don't think the disconnect you pointed out actually exists, For example Yummly does meal planning + ingredient checkout (with 3 more big groceries than you support).

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4yr ago

Cool app! Any plan for android? Some feedback: saw the stats that 80% of American shoppers use recipes as their starting point for online grocery shopping. I think there is also a purchase pattern when you make groceries for the week to pick up accurate ingredients for a recipe you have in mind, then for the rest buying stuff more "randomly" based on the day's good deal, the seasonality of fresh ingredients... Would be very helpful also to have a feature then such as "what can I do with what I have bought". Note I have been using a recipe app for 5 years now (even paying subscription) and that's a feature I really miss, always stuck in the middle of the week asking myself what I can cook for the kids tonight...

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4yr ago

Manna Cooking

Maker

@guillaume_mathieu1 Definitely plans for Android and web later this year. And love where your head is at with the leftover ingredients. We have designs for a pantry feature that would do exactly what you're suggesting and could even over time recommend recipes that would maximize your leftover ingredients. Great to hear that's something you'd enjoy! Any other feedback you have keep it coming

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4yr ago

Awesome product, I'll definitely try this out. Does Manna have collaborative functionality? My partner and I like to share recipes and cook together, and it would be useful to add things to a shared board or something, especially when it comes to ordering ingredients. Otherwise we might order the same thing twice. Second question, does Manna draw in recipes from other sources online, or just ones added directly through the app? Love this though, congrats on the launch!

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4yr ago

Manna Cooking

Maker

@frontlyapp Hey Patrick! We've discussed a lot internally what to work on in the realm of collaboration and sharing. We've had ideas like re-heats (aka retweets for recipes) and side by side videos. I love the idea of collaborative cookbooks! Great suggestion, will definitely run that by the team. To answer your second question, you can absolutely pull recipes from the web! Hit the "+" button and click add from URL then just copy and paste the recipe URL and it'll pull in. It works on 35 or so top websites, and once you pull recipes in you can customize them however you want and save your preferred version. If there's a site you like and it doesn't work let me know and we can look into adding it! Each site is custom

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4yr ago

Manna Cooking

Maker

@frontlyapp Hi Patrick! Excited to have you try the app. We're still building out the sharing/social features (we plan to make it collaborative for exactly the reason you posted). Right now, the best thing to do is share the recipe in the open world Discover feed or share the recipe link directly with your partner. More on this soon. Secondly, we source recipes from a variety of places to make sure that we have diverse, vetted, quality recipes on the platform. Our recipes come from Manna users, top publishers, chefs and partners.

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4yr ago

Bloks

Wow! Being able to add the ingredients directly to an Amazon cart and have them delivered to your door is very cool. Meal prep kits have exploded in popularity during the pandemic, but they're rather wasteful. Streamlining finding a recipe, making alterations, ordering the products, and cooking with them upon arrival, all from one app, seems like a great alternative. Kudos!

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4yr ago

Manna Cooking

Maker

@matthew_ritchie Thanks a lot Matthew! Spot on assessment too. In meetings I often explain it like having a meal kit where you pick exactly what you want and nothing else

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4yr ago

Bloks

@josh_abady Cool! I don't believe we have Amazon Fresh in Canada (I think you can only non-perishable items), but I think that integration is really cool. I imagine being able to integrate with other grocery stores that offer online ordering and deliveries could open up the doors for you business wise, too. Congrats again on the launch!

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4yr ago

Manna Cooking

Maker

@matthew_ritchie Is there a grocer in Canada that would be ideal from your perspective/do you already order online from one? I used to live in Montreal and I want to make sure we approach that market soon

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4yr ago

Bloks

@josh_abady I personally don't because there's one a block from my house and they don't even have BOPIS. I think it's still a bit of a mess out here though. I know Walmart Canada has the whole process pretty nailed down. And speaking of Montreal, the province of Quebec seems a lot more advanced than others provinces when it comes to the apps they partner with—for instance, a lot of them partner with those apps that aim to eliminate food waste, but I haven't seen similar adoption in Ontario. I think Metro, IGA, and Walmart could be good options. Loblaws and Sobeys are the other big chains, of course, and own the majority of the smaller chains.

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4yr ago

Manna Cooking

Maker

@matthew_ritchie Super helpful context thank you. Also I noticed that too! I was in Montreal in 2017 and the tech integrations were already getting popular

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4yr ago

The Newsroom

Looks nice and easy to use. Regarding the "swap" feature, does the App recommend alternative ingredients to use if you don't have a particular one or does the user need to type what to swap with? Looking forward to exploring it!

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4yr ago

Manna Cooking

Maker

@pedrobh hey Pedro! right now the swap requires user inputs, but we're looking toward building AI that can offer suggestions for swapping based on your preferences.

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4yr ago

The Newsroom

Awesome, makes sense @rachel_abady thanks for letting me know, and best of luck for the launch!

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4yr ago

This looks great! For items not available on Amazon Fresh, are there plans to integrate additional carts (Walmart, Target, local supermarkets)?

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4yr ago

Manna Cooking

Maker

@amullins Definitely! Unfortunately the space is pretty new so a lot of those companies don't have grocery APIs yet. But one of our major goals is to make it as accessible as possible for anyone in our community

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4yr ago

Really cool app, ?makers! I remember seeing a PRNews release a few months ago about a launch. Are you re-launching? Can you outline changes since then?

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4yr ago

Manna Cooking

Maker

@asglenn hey Andrew! we launched the initial app on the App Store back in November 2021 to build community and proof of concept. that version was primarily a discovery (swipe mode, feed, search) and organization/customization app (cookbooks, folders, swapping out ingredients in recipes). in March 2022, we launched our shoppable recipes feature. the app automatically adds ingredients in the right quantities of selected recipes to your Amazon Fresh cart. we'e also working on adding new vendors. this month, we added additional functionality and improved the UX/UI to make the shopping and meal planning experience even smoother. that's why we launched this PH campaign. let me know if you have other questions!

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4yr ago

@rachel_abady Thank you! Very informative response! Now, I'm going to go find what's for dinner on the app!

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4yr ago

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4.7

Based on 3 reviews

Review Manna Cooking?

Manna Cooking is praised for its user-friendly interface and adaptability, making meal planning and grocery shopping seamless. Users appreciate the ease of discovering and customizing recipes to fit dietary needs and time constraints. The one-click grocery shopping feature is highlighted as a significant time-saver. A co-founder, who initially struggled with cooking, shares that the app has transformed their cooking habits, using it daily for inspiration and meal preparation. Overall, Manna Cooking is valued for its simplicity and community engagement.

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Manna Cooking

Recipes, customization & groceries – all in one app.

Recipes, customization & groceries – all in one app.

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