Guillaume Mathieu

Guillaume Mathieu

Father of 3, engineer and enterpreneur

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Beta Tester
Beta Tester
Tastemaker
Tastemaker
Tastemaker 5
Tastemaker 5
Gone streaking 10
Gone streaking 10
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Forums

Saamer Mansoor

3yr ago

How do you recommend a brand should manage branding your app name when localizing internationally?

I would love to learn from the community how have you named your app in other languages, what worked and what didn't? I created a free, no-ads iPhone app for the deaf called "BeAware", which contains a toolkit of essential features that apps generally charge $50/yr for. I am curious to learn what has helped you all/your companies to grow internationally because I am not sure if I should change/translate the name of the app for each language. In the App Store, in order to show different screenshots by language, you have to localize the descriptions as well. You have the option to localize the name, keywords and subtitle as well. Currently, if you download the BeAware app from the App Store, my app works in >20 languages if the user changes their phone settings. I have localized the app name, description and screenshots for only Spanish and French, so I'm debating whether I should do it for ALL the languages and what I should do specifically for the name of the app in those languages, especially for the launch date of May 2nd. The PH upcoming post: https://www.producthunt.com/post... The PH upcoming page: https://www.producthunt.com/upco... Our website: https://deafassistant.com
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