After building and launching 4 B2C macOS apps, I decided to release one of our internal tools that helps us evaluate and track marketing channels.
Days of preparing for the launch, setting up onboarding, landing page, redesigning the dashboard, testing, and more.
Converting an internal tool built for our needs into a standalone product is not as straightforward as you might think.
Congrats on the launch! Tying clicks back to what's actually driving growth is something a lot of teams still fake with spreadsheets.