Launching today
Koecle
Reach the insight people can't put into words
4 followers
Reach the insight people can't put into words
4 followers
Most AI interviewers parrot a script or won't stop digging. Koecle was built by design researchers to interview the way one would. It picks up the exact word you used, paces its follow-ups, and pushes deeper only when the moment's right, until it reaches the insight people can't put into words. Your interviewee just opens a link, no account. Then one conversation becomes an insight report, a 1-on-1 brief they control, or a cross-interview analysis.
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Hi Product Hunt. Yuki here, founder of nae.
Most AI interview tools fall into one of two traps. Notetakers just transcribe a call you already had. The newer AI-moderator tools do ask follow-ups now, but they tend to parrot a generic script, dig in until people get tired, or miss the one thread that mattered. Either way, they follow the script, not the insight. The moment that decides a real interview is when someone uses a word that surprises even them, and you have to read whether to chase it or let it sit.
I've spent the last ten-plus years running design research for real products, sitting in hundreds of these interviews myself. The skill was never the question list. It was knowing which word to follow, when to stay quiet so the person keeps talking, and how to tell a polite non-answer from a real one. That craft is what I tried to put into Koecle, not a chatbot wearing an interviewer costume.
The hard part was never asking a deep question. Plenty of tools can do that now. It was pacing: reading how far someone will go right now, pushing only when they're ready, easing off when they're not. That pacing is the core of what Koecle does, and we have a patent pending on it in Japan. It's the difference between an interview and an interrogation, and it's exactly where most AI moderators slip, either pushing too hard or missing the moment.
So Koecle does specific things a script won't. It picks up the exact phrase you just said and asks about that phrase, not the next bullet. It leaves a pause instead of filling it, because people say the honest thing in the second half of a silence. It keeps going until you tell it something you hadn't planned to say. Your interviewee just opens a shared link and talks. No account, no install.
The point is the insight, not the transcript. So nothing gets buried in a recording you never reopen. One interview turns into an insight report, a 1-on-1 brief that shares only what the person chose to tell their manager, a cross-interview analysis once you have a few, a journey map, and an article when you need one. We built it first for UX and design researchers, and for HR managers running 1-on-1s, because those are the people who feel the cost of a shallow interview most.
Free gives you 10 credits to start plus 3 a month, so you can run a real interview before you decide anything.
Here's one honest question I keep turning over, and I'd genuinely love your take. In a deep interview, the best follow-up often breaks the plan entirely. How much should an AI be allowed to go off-script before it stops feeling like an interview and starts feeling like it's leading the witness? Where's that line for you?
The no-account link for interviewees is such a nice touch for getting authentic responses. One thing that would help our team: an option to add a short pre-survey or screener question before the AI kicks in, so we can route different demographics into different interview tracks without sending them to separate links.
@c_kurtar55949 Thanks for this. The way Koecle works today, you design an interview around an audience you've already defined, so routing hasn't come up much. But you're right that once the group gets large and mixed, splitting people by attribute from a single link would save real work. Good input, I'm taking it back to the team to think through.
Out of curiosity, how big do your interview groups usually get? That's the case where this earns its keep.