Kala: The AI guide for your website

Hi Product Hunt 👋 I’m Sigit. I build AI agents for a living and Kala is the one I kept wishing existed for every website I worked on.

Most websites still answer visitors with an FAQ page, a contact form and “we’ll reply within 24 hours”. By then the visitor is gone.

Kala is a guide that lives on your website. Visitors can talk to it out loud or just type. It knows which page and section they’re on (and what they point at), so “what does this one do?” simply works. It answers only from your own content. If someone asks where something is, it takes them there. And when they’re ready, it books the call or takes the request, straight into a built-in CRM with the full transcript.

The part I’m proudest of: after every chat, Kala sums it up and lists the questions it couldn’t answer, most-asked first. You add the answer once and it knows it from then on. So your site gets better exactly where visitors get stuck.

Why “Kala”? In Javanese temples like Borobudur and Prambanan, a carved Kala face sits above the doorway and watches over everyone who walks in. Kala does the same at your website’s door.

What works today:

🗣️ Voice and chat, in the visitor’s own language

📍 Walks people to the right page or section

📅 Bookings, leads, support tickets, orders and event registrations

📥 CRM, shared inbox for email and SMS, and live takeover when a person is needed

🧠 Chat summaries, language and mood, plus one-click translation for chats you can’t read

👋 Welcomes returning visitors back (owners can switch it off)

🔌 One script tag: Webflow, WordPress, Shopify or plain HTML

A few honest notes: early access is a paid pilot where I set Kala up with you. Bookings use Kala’s own calendar and your opening hours for now; Google Calendar and Calendly sync isn’t live yet.

The easiest way to judge it: paste your own website at kala.host. Kala reads up to 8 of your public pages in about a minute, then you can ask it what your visitors would. Previews are deleted after 24 hours.

What I’d love your feedback on:

Would you rather visitors talk or type? Where does voice feel weird?

Which use case would you put it on first?

What would stop you from adding it to your site?