iZooto

software for online merchants to retarget

1 follower

software for online merchants to retarget

1 follower

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Advertising tools

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Marketing automation platforms

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Lead generation software

Drive engagement, retention and revenues by owning your audience with iZooto - World's first owned audience marketing platform built for publishers.

iZooto Web Push Notifications gallery image

Launch tags:Marketing•Growth Hacking•Advertising

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One more question actually. (Clearly I'm thinking email vs. this) What are the un-subscription rates like? Also, how many people block notifications?

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9yr ago

iZooto

Maker

@abhishek_agarwal Quite a lot. If you just implement push notifications as is i.e you are asking people to subscribe the moment they land on your website, you will almost as many blocks as allows. So you can expect the block rates to be between 5-10%. Unsubscription rates are completely dependent on how you engage with users - You push out too many notifications, irrelevant content, your unsubscription rates can be as high as 10%.

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9yr ago

@vivekk Sigh. K.

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9yr ago

Sounds awesome. This would probably work well for restaurants and other small businesses to improve their ability to grab potential customers at just the right moment. Any suggestions though on how to keep from appearing spammy?

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9yr ago

iZooto

Maker

@en_chiang Yeah. We have a few businesses in the QSR vertical and they are amongst the heavy weight users of the product. I think the key lies in understanding user preferences and behaviour and using it to drive interaction. Most of the restaurants go overboard and send notifications for every single day and every single offer. Hygiene checks like - - Segmenting users by their choice of cuisine - Planning weekend communication well in advance - Running specific A/B experiments to figure out the opt frequency of communication - Avoiding messaging during lunch hours. Planning communication well in advance and scheduling it just before lunch/ dinner hours. You might want to check out this case study of Freshmenu on how they used web push notifications for user engagement - http://community.izooto.com/fres...

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9yr ago

iZooto

Maker

Hi everyone. Stoked to have been hunted! Thanks, @kwdinc I am Vivek, a Founder at iZooto. We are first-time founders and we couldn't be happier about having you guys weigh in on what sucks and what rocks! iZooto's a web marketers wet dream (or that's how we would like to think of it). With iZooto, you can now: • Retarget users automatically without selling kidneys. Set it up. Let it go. Watch 'em roll in! • Personalize notifications by whether someone likes potpourri or pot and if they ran away at the sight of your homepage or slept on your Deal Of The Day • Send notifications when they are most likely to be in a boring meeting. Not when they are at the pub down the street on a Friday evening • Create rich-media notifications that even their grandma will click. Don't bug your developers about making these for you! Our data says you will need exactly 15 seconds to get your first subscriber and be set for world domination but if you can beat that record (we'll track it all for you), you will get a swanky new Kindle Oasis shipped right to your doorstep. Go ahead. Give it a whirl. For all you apple-of-our-eyes, we have a special 20% flat (code PHersROCK) for a year on your iZooto susbscription.

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9yr ago

iZooto

Maker

Marketing automation platform with push notifications as a channel. Dear Developers, there are APIs. Dear Marketeers, there are UseCase Templates for e-commerce, publishers, saas, service providers etc. Jargon Alert! We have APIs, events, properties, audience builder, auto captured properties and events. FreeWill to innovate and improvise is supported by iZooto. Personally, my second attempt at SaaS. Here for Suggestions, Feedback, Discussions. We promise to incorporate the good-ones fast. Evolution is what, we all are here for. "Vulcan salute"!

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9yr ago

The web audience deserves more ways of engagement on user's journey. Notifications have been known to be notorious and that's why they have high opt out rates as well. Other means could be things like custom popups, in page notifications etc based on triggers.

Also, lot of people look for a solution that does the engagement for apps & web together so that may be a area to explore as well.

Pros:

Breeze to integrate and get started

Starts working from Day 1 with almost no hassels

A team that communicates well - kudos Kristi!

Cons:

Should expand to cover more engagement means than just notifs

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9yr ago

Perhaps the first on the market to allow non https sites to send notifications without friction. That really helped a lot of folks like us who took time to adopt https! Apart from that a helpful team and quick launch of new features is appreciated.

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9yr ago

I used iZooto on my website for quite a while and had an amazing experience. The console is easy to use. The notifications were delivered without any glitch. They do a good job w.r.t. knowledge sharing and introducing best practices through their webinars.

Pros:

Simple and easy to use. Free to get started and get the experience.

Cons:

I haven't come across any.

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9yr ago

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