Hi Product Hunt 👋

I’m the maker of Import Export by RockStarLab, a free WordPress plugin for importing, exporting and syncing content.

Why we built it
Anyone who maintains WordPress sites knows the routine: move pages from staging to live without overwriting the database, update 300 posts from a spreadsheet, migrate a blog to a new site, or build a list of every URL for an SEO audit. The built-in tools don’t cover this. Full-site migration plugins move everything, even when you only need a few pages.

What it does (free)

Import and export posts, pages, comments and media as CSV, XLSX, XML, JSON or ODS, with field mapping and a preview
Update existing content by ID or slug, changing only the columns in your file
Sync selected pages between sites, for example staging → production
Export every public URL of a site
Register files uploaded over FTP in the Media Library
Background jobs with a log, so you can re-run any import or export

Built for AI agents too
Since 2.0 the plugin works with the official WordPress MCP Adapter. You can connect Claude Code, Cursor, Codex or GitHub Copilot and ask in plain language: “export my published posts with their meta descriptions” or “sync these pages to production”. Agent access is off by default, every action checks WordPress permissions, and with UpdraftPlus the agent can make a backup before it changes anything. A restore always waits for your confirmation.

PRO add-on (optional)
Adds custom post types, users, menus, taxonomies and WooCommerce data, plus bulk updates and transformations. New users can try it free for a month (or use a promo code for 1 year).

We test every scenario on real sites before we write about it. Our blog has step-by-step guides, including how to roll back a bad import.

I’d love your feedback: what’s the most annoying import, export or migration task you deal with in WordPress? I’ll be here all day answering questions. 🙌