IMAI transforms a single product photo into precise variations, real studio-grade mockups, lifestyle scenes, videos and even 3D/AR assets - all calibrated with a curated library of industry-ready colors, materials and design presets.
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Render Sandboxes: a computer for every agentIsolated compute, persistent state and a real filesystem
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It feels like an absolute cost saver for e-commerce products. Great job
Any other category are you targetting?
Hi @chilarai , thank you for your feedback. Currently we are targeting apparels, shoes & bags mainly.
@chilarai the same pipeline works really well for any visually-driven e-commerce brand, so we’re already seeing interest from beauty, jewellery and D2C lifestyle teams too
@mayank1990 thats awesome!
@chilarai we planning to add plugins in our future roadmap thats gonna bring imai right into every e-commerce website builder shortly
Great work, I tested out IMAI for a while, and I think there's lots of potential use cases (product ideation, product design, marketing). What are the major next features on the roadmap @viola_schritter ?
@lcseidl Hi Leander,
Thanks so much for testing IMAI. On the roadmap, we’re focusing on:
Simpler video generation - users can upload a product and get full scripts or ads with one click, no starting image needed.
Collaborative features - so teams can work together seamlessly.
Branding UX - users can apply brand guidelines across the workspace automatically.
Excited to see what you think!
@viola_schritter @lcseidl thanks
Planning the composition and visualizing the final result usually takes so much effort. This seems like it would be really helpful for that part of the process.
@mayank1990 Just saw this. Looks great so far. Will let you know if anything comes up.
@new_user___3352025aaad15cafb976078 we have made a note on this maybe our next launch v.2 would solve this concern
I honestly didn't know H&M and Tata use IMAI! That's a really positive product validation!
I am sure you must have identified innumerable use cases for IMAI Studio in retail/e-commerce space, @viola_schritter
What has been you experience with Asian retail space w.r.t the usage of this tool? I mean, were you able to penetrate into the global markets so far?
@ashok_nayak
Hi Ashok, thanks for your message. Appreciate your comment.
Teams at H&M, Tata International, Pantaloons and Brandix are using IMAI in their design and studio workflows. It has been the most validating part of this journey. 🚀
In Asia specifically, adoption has been stronger because the pain is so acute:
huge SKU counts,
tight timelines,
and the need to create localized visuals for marketplaces, retail, and social - without doing a new shoot every time.
It is not just for the brands but we finding use cases where the manufacturers for these brands (the ones who make the sample collections for them) and even bigger on adopting the platform.
Most teams start with simple things: turning 1-2 base photos into full e-commerce catalogs, quick colorways for internal decisions, or testing campaign visuals for different regions. Once they see that works, they move into more advanced use cases like concept mockups, seasonal drops, and even 3D/AR experiments.
On the global side, we started in Asia by design, but we’re already have started working with teams that operate across North America as well. It’s still early for us, but the pattern is clear: wherever brands are fighting the “design and content bottleneck” between product and marketing, IMAI fits right in. 🌍
Hi everyone, here’s a quick walkthrough of IMAI in action - how we go from a single product photo to multiple design ideas, studio shots, and ad-ready visuals in minutes. Would love your thoughts on what feels most useful (and what we should add next). 🚀
@viola_schritter @ashok_nayak
Thanks Ashok. Appreciate your feedback!!
Congrats on the launch. Quick question, is IMAI being used more for early concept validation, or more for instantly generating final marketing assets at scale?
@lusine_mnatsakanyan4
Thanks Lusine! Today usage skews slightly toward final marketing assets.
The best workflow we see is validating a concept and then using that same reference to spin up full campaigns. Because everything updates live for everyone in the project, design tweaks and marketing experiments stay in sync with the whole team, which makes iterating on both sides much faster.