Launched this week
Hourcast
YouTube podcast ads, optimized for listeners not views
16 followers
YouTube podcast ads, optimized for listeners not views
16 followers
Your episodes are great. The challenge is getting the right people to find them. Hourcast runs the YouTube ads that do it — and optimizes them for full-episode listeners, not empty views. It tracks what Google Ads can't: Cost per Completed Hour. Then it automatically shifts your budget toward the campaigns bringing people who watch your podcast start to finish. New listeners, real watch time, scalable audience growth. Connect your account and grow. $20/month.
Tracking Cost per Completed Hour is a smart angle, most tools stop at clicks or views. One thing that would make this even more useful for me is showing which specific episode or topic the budget should shift toward, not just which campaign. If I could see which show topic actually hooks new listeners to the end, I could create more of what clearly works instead of guessing.
honestly this looks solid, love the focus on cost per completed hour instead of vanity metrics. one thing though, it'd be really helpful if you could show me which specific episodes are driving the best retention so i know what topics to lean into more. basically a breakdown tying ad performance back to episode content would be a game changer
Really cool concept, tracking cost per completed hour instead of just views makes a lot of sense honestly. One thing I'd love to see is some kind of audience overlap report so I know if the same people are hitting me from multiple campaigns. Would make budgeting way less messy.
Finally got around to testing Hourcast and the cost per completed hour metric is honestly something I wish I'd had months ago. Shifted budget away from a campaign that looked fine in Google Ads but was burning through people who bailed after ten minutes.
the cost per completed hour metric is genuinely useful — way more actionable than ctr or view count when you're trying to grow a podcast audience.