Launching today
Hourcast
YouTube podcast ads, optimized for listeners not views
16 followers
YouTube podcast ads, optimized for listeners not views
16 followers
Your episodes are great. The challenge is getting the right people to find them. Hourcast runs the YouTube ads that do it — and optimizes them for full-episode listeners, not empty views. It tracks what Google Ads can't: Cost per Completed Hour. Then it automatically shifts your budget toward the campaigns bringing people who watch your podcast start to finish. New listeners, real watch time, scalable audience growth. Connect your account and grow. $20/month.
This is really useful for podcasters tired of vanity metrics. One thing that would make it even better: a built-in feature to test different ad hooks or thumbnails side by side. Knowing cost per completed hour is great, but seeing which creative actually drives those completions would close the loop and make the optimization even stronger.
@poyraz_ata23794 Thank you for your feature idea! This is already included: the user can run more ad varitions with different thumbnails side by side and compare theirs CpCH
Loved the focus on real watch time instead of vanity metrics. One thing that would help me decide is a built-in competitor dashboard showing how my cost per completed hour stacks up against similar podcasts in the same category, without needing to dig through separate reports.
@sevilbaykaa94u thank you for your comment. this feature is on the way
Set it up in about 10 minutes and was surprised to see which episodes actually drove full listens versus just clicks. The cost-per-completed-hour metric finally makes ad spend feel less like guessing.
@cansut53679 Exactly. Thanks for your summary. With this product, it is finally possible to run efficient podcast ads optimized for real podcast consumption.
Have you considered adding a dashboard view that shows listener retention curves for each ad campaign, so we can actually see where people drop off instead of just the final cost per completed hour?
The Cost per Completed Hour metric is a smart way to measure what actually matters. One thing that would help me as a user is a small dashboard view showing my top-performing audience segments by topic or episode type, so I can see which themes pull in the most finishers and double down on that content. Even a basic weekly email summary would do it.
this looks really useful honestly, the cost per completed hour angle is smart. one thing though, would be great if you could segment the dashboard by show topic or guest type so we can see which content themes actually drive full episode listeners, not just overall numbers. that would help us plan what to make more of.