Hi Product Hunt — I'm Marius, founder of Hookami. I've spent most of my working life around attention — radio, TV, live events, fashion shows, brand activations, and later web development and SEO. Different formats, different decades, same question underneath: why do people stop, watch, and care? That question got much harder for creators. Today, creators are told to post more. AI made that easier — endless hooks, scripts, and ideas on demand. But volume was never the hard part. Judgment was: - Is this trend early or already crowded? - Why did this video break out? - Is the hook weak, or is the promise unclear? - What should I actually film next? Generic AI can help you draft. But ask it what's happening right now, and it usually summarizes published pages. Useful — but not the same as creator signal. Browsing mostly summarizes pages. Hookami is built around creator behavior. At the center is Sensei, an AI advisor that reads live creator signals, studies what's already working, and turns one messy brief into a grounded direction: topic, timing, angle, hook, structure, and pre-publish risks. The goal isn't to replace the creator. You bring taste, voice, and instinct. Hookami brings the signal layer — what's rising, what's crowded, what's weak, and where your next decision should start. Behind Sensei are 7 connected tools, but the experience is simple: one brief → the right tools → one grounded direction ready to film. The philosophy behind Hookami also became my book, The Algorithm Is a Mirror. The idea is uncomfortable but useful: platforms aren't magic — they reflect what people respond to. Hookami helps creators read that reflection with more clarity. Free accounts are open today. Put Sensei against a real decision: - What should I post next? - Is this trend early or late? - Why did this video work? - What's weak before I film? I'd love feedback from creators, operators, editors, and agencies who make these calls every week. Human input. Real signals. No black box. Not here to write for you. Here to help you decide.

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3d ago

Are creators using AI for too much output and not enough judgment?

I m building Hookami, a creator intelligence platform launching soon on Product Hunt.

The thesis: AI made hooks, scripts, and ideas easier. But for serious creators, the harder question is still before the draft:

What is actually worth making next?

I m curious how other makers/creators think about this. Is the next useful layer of AI for creators more content generation, or better decision-making before filming?

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Hookami

Decide what to post next with live creator signals

Decide what to post next with live creator signals

Forum Threads

Are creators using AI for too much output and not enough judgment?

Forum Threads

Are creators using AI for too much output and not enough judgment?