Hi guys! This one's for the mobile developers out there...
HOKO has taken the latest mobile deep linking standards and technologies, and make them easily accessible for all iOS and Android developers - it means that you can bring users into any location within your app and even trigger actions from outside the app (eg. add a product to your cart from a link within your newsletter).
It's pretty cool. Hopefully their founders Joaquin and Ricardo can tell you more!
CopyStyleGuide.com