A lot of freelancers and SME's get paid late, but don't know how to chase up, or claim the interest and fee's they are legally entitled to. Hielda automatically generates polite but firm chases for late-paying clients and enforces statutory interest plus the fixed debt recovery cost under the Late Payment of Commercial Debts (Interest) Act 1998. 6-week free trial, no credit card.

I am a freelancer myself, and I was tired of being paid late and not knowing what to do about it. I was annoyed by seeing my friends get taken advantage of by big companies who routinely used my friends wages as their working capital. When you're a freelancer, or a small business, cashflow is everything. If our clients pay us late, they should be paying us more. We already have the law on our side, it's just a case of knowing how to use it without alienating clients. Since I've been using Hielda, I have claimed over £100 in interest and late payment fee's and have helped friends claim even more. I have tested the product thoroughly and I'm excited to share it with you all.

Hi Product Hunt. My name is Reuben. I'm a UK freelancer and I built Hielda because I was sick of large companies paying me, and my friends, late.

Cashflow is everything to freelancers and SMEs. It drives me crazy how many bad clients think they can simply pay late and expect to face no consequences.

The law already gives us recourse; we are entitled to claim late payment charges and interest. The problem is claiming it. Many people aren't aware of what they can legally claim, and others are worried about damaging the relationship.

Often with a big company there's a firewall between the people who hire you and their accounts team. It's not your clients paying you late, it's the accounts team… So Hielda was built to level the playing field. Think of us as your freelance accounts team.

We chase your late invoices on your behalf, and automatically add the appropriate charges for you.

Hielda is quite a new service, but it's already helped me and my friends claim hundreds of pounds we were legally owed. I'd love to turn that into thousands.

Hielda runs a 19-stage chase sequence from 5 days before the due date to 30 days overdue - friendly reminders escalating to formal notices, with the statutory charges calculated and applied.

The chases come from "the accounts team", you're CC'd on everything, and before each step we ask you "have they paid?" so nothing goes out without your say-so. You stay the good guy and we help protect your pay.

It's £3.99/month or £34.99/year, with a 6-week free trial (no card). UK businesses only for now, because the legal mechanics are UK-specific.

To celebrate our launch on PH, I'm offering a special deal. 50% off your first years membership with the code PH50 (just £17.49 for your first year when you choose an annual membership).

Two free things that we offer on the site to help freelancers and SMEs, no signup needed: a late payment calculator that works out exactly what you're owed on any overdue invoice [hielda.com/calculator], and a formal letter template you can adapt to send yourself [hielda.com/late-payment-letter-template].

I'd genuinely love to hear how you handle late payers - and if you've got a late payment horror story, today's the day. I'll be here all day answering everything.